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On June 17, the Rive Gauche Tsvetnoy department store hosted a private screening of Renata Litvinova’s art film Once Upon a Time in the Park, dedicated to L’Extraordinaire by Color Riche lacquer lipstick from L’Oreal Paris.
The inimitable Renata Litvinova, actress, screenwriter, director and, perhaps, the most prominent person in both modern cinema and the gossip, together with L’OrealParis, creates an art project dedicated to L’ExtraordinairebyColorRiche lacquer lipstick.
In Once Upon a Time in the Park, Renata tells a story about a woman, beauty and, of course, L’ExtraordinairebyColorRicheL’OrealParis, in her own extraordinary manner.
The invitees – representatives of the leading glossy press and Moscow celebrities, including Vlad Lisovets, Alexander Terekhov, Artem Korolev, Mikhail Druyan, Anastasia Makeeva, Natalya Lesnikovskaya, Nadya Ruchka and others, were able to get acquainted with the backstage photo exhibition from the filming of the film, which took place in Paris, and of course, with the film itself, as graceful and extraordinary as Renata herself.
The creative union of a cult personality and a cult brand, embodied in an elegant art film, became a new stage in the collaboration between L’OrealParis and Renata Litvinova, who in 2012 was appointed the brand’s beauty ambassador.
Renata Litvinova about the film:
“My heroine goes for a walk, lonely and dissatisfied with this beautiful morning, and suddenly sees another stranger, who rushes into the park like a bird of paradise: she came on a date and does the finishing touches to become even more beautiful, paints her lips! This causes envy, protest, indignation in my heroine, but when the bird girl runs away, forgetting her red lipsticks, she, like a child, steals them and also paints her lips! And as if a miracle happens: she looks at herself in the mirror and realizes that she is also a Beautiful Lady, and not an abandoned aunt in a headscarf! Red lipstick returned to her body the feeling that she is strong, special and also wants love. And the end of our story is a kiss with your beloved. After all, she is loved! “
Renata Litvinova on lipstick:
“When I personally paint my lips red, it gives me the strength to be reborn and like to change old skin, becoming a star! Do not underestimate the power of red, especially if it is the red shade of the Extraordiner lacquer lipstick from Color Risch L’OrealParis.