Dolce & Gabbana teams up with one of the most traditional Italian pasta houses, Pastificio di Martino, to launch its first Gourmet product: a limited edition pasta, the delicacy that best defines northern Italy.
They will only go on sale 5.000 units of this product with which the firm pays tribute to its origins. Their slogan is: “The family, pasta and Italy”. In the box designed by Domenico Dolce and Steffano Gabbana stroll Sophia Loren holding a plate of spaghetti with tomato. Around it, the most representative icons of transalpine architecture: The Duomo of Milan, the canals of Venice, the Roman Coliseum and the Tower of Pisa.
The flavor is the work of the Di Martino house, founded in 1912, and was praised through different channels. According to organizations like “Slow Food”, the house pasta «has a great texture. Chewy and non-sticky. The factory boasts of producing more than 9.000 tons of product per day in 125 different forms, but this collection is undoubtedly the most sophisticated. And the most expensive: each box costs 95 euros.
Pastificio Di Martino defends tooth and nail the quality of its product. They argue that behind the design are pieces of excellent quality pasta “Made with 100% Italian wheat semolina and spring water from the Lattari Mountains”. Regarding the elaboration, they defend that it also follows the traditional process, as well as the drawing of its shapes that, according to the factory, is achieved with the “bronze technique and low temperature drying, this gives the product a rough surface that better preserves the flavor and maintains the aroma of wheat”.
The first Italian pasta with a haute couture signature can be bought at Di Martino la outlets Piazza Municipio in Naples and at the airports of Naples and Bologna. The gift pack is available online and includes: two packets of spaghetti (500 gr each), two of penne mezzani rigate (500 gr) and an exclusive apron created by the designers.
Paris fashion week
- Brand:
- Dolce & Gabbana
The product is consistent with the inspiration of your next Spring – Summer 2018 collection, a true ode to Italian gastronomy. The firm surprised those attending Paris Fashion Week last September with a ruffled dress that printed succulent cannelloni between its seams. She also presented some original carrot and radish pants and a totally «warholiana» with colorful tomato can motifs.
The latest campaigns of the firm come stomping: the last faces of its campaigns for its perfume “The One” are Harrington Kit y Emilia Clarcke, two of the protagonists of Game of Thrones.
The new products of the luxury haute couture firms opt for diversification and monopolize space in the media because their new bets tend to get out of the ordinary. If months ago the Milanese firm surprised by launching a refrigerator on the market in collaboration with Smeg, this Christmas Louis Vuitton Surprises with leather decoration to hang on the Christmas tree and a collection of toys that includes spinning tops, yo-yos and a teddy bear. The parisian Chanel, the focus of controversy last season for its very expensive boomerang, launches a 495-euro cushion this winter. Dior He did not want to be left behind and after launching three different models of skateboard now in his exclusive “House”from Calle Velázquez exhibits pieces of decoration.
All signs point to haute couture firms wanting to come out of the closet and become part of the privacy of their clients in the different environments of their daily lives: their hobbies, the corners of their home and their fridge.