The famous Chanel Precision line celebrates its 10th anniversary this year.
Back in 1927, Mademoiselle Chanel launched her first series of cosmetic products that perfectly reflected her idea that every woman is unique in her own way. “At 20, your face is what nature has given; at 30 – what life has modeled; and at 50 – what you deserve, ”said Coco Chanel. She strived to create the perfect skin care product for every woman, for every age, for every need.
In 1999, Mademoiselle Chanel’s desires and aspirations were embodied in the Chanel Precision range of skin care products, which was designed to enhance the beauty of all women. The first series included 26 cosmetics. They were all designed for facials.
2009 Ultra Correction Lift line
There are now over 80 different Chanel Precision products available worldwide.
All products guarantee excellent results and are of the highest quality, presented in elegant packaging. As Mademoiselle Chanel used to say: “It is better to get rid of the excess than to overdo it.” Exquisite boxes, simple lines – the packaging is unobtrusive and elegant, functional and relevant at all times …
Chronology of the line
1999 year. 2 lines: Hydramax, Rectifiance.
year 2000. A series of Age Delay products – combating the first signs of aging.
year 2001. Blanc Purete line for Asian women. Anti-aging Ultra Correction.
2002 year. Eclat Originel for complexion restoration.
2003 year. Rectifiance turns into Rectifiance Intense.
2004 year. Hydramax + appears.
2005 year. Blanc Purete becomes Blanc Essentiel, whitening and color cosmetics. The series of anti-aging products has been improved – Micro Solutions.
2006 year. Developed nano-lotions for skin care in oriental traditions. Purete Ideale matting agents are now available. The iconic Sublimage cream was created.
2007 year. Age Delay turns into Beaute Initiale (I wrote about it). Body Excellence is now available.
2008 year. Blanc Essentiel becomes White Essentiels. Hydramax + becomes even more potent in Hydramax + Active.
year 2009. Ultra Correction is divided into Ultra Correction Line Repair and Ultra Correction Lift to combat all signs of aging.