Philips hot hair styling

Agree, hot styling is the eternal companion of our image. Several times a week we simply blow-dry our hair. And at the same time, we so often want to use a straightener to achieve a mirror-like smoothness of the strands. Or, conversely, wind your hair with tongs, making the curls curly and lush. Of course, we know perfectly well that all this inevitably affects the state of the hair structure, but we love to experiment with our style so much! This is why Philips launched movement “We are for the beauty and health of hair”.

The movement calls for finding the long-awaited balance between the natural beauty of hair and fashionable hairstyles, without which your own, special style is impossible. Philips is confident that such a sweet spot is possible without compromise, and a new range of styling tools is at the service of this goal. Hair dryers and stylers Philips reduce the harmful effects of hot temperatures and maximally protect hair from damage during styling thanks to innovative technologies. With them, the hairstyle looks like a professional stylist has worked on it. And for the first time, you won’t have to sacrifice hair health for such a result.

Join the ranks of the movement “We are for the beauty and health of hair” can any girl using facebook page. The only requirement for participants is to love and take care of their hair. Of course, on the movement page you will find a Stylish Styling Guide with descriptions of fashionable looks, contests, discussions and much more. You will also find many useful articles and tips on the pages of the ELLE magazine and the website www.elle.ru. The most popular fashion magazine supports Philips’ ambition and joins the movement!

In addition, the movement “We are for the beauty and health of hair” was supported by stylists from the network of “Persona-Lab” salons. At the high-profile fashion event Mercedes-Benz Fashion Week Russia held in early April, Persona-Lab experts chose to work on the hairstyles of the models. Philips appliances… To create an image for a fashion show is the most responsible and difficult task for a stylist. Models often have to change their hairstyle before each runway, that is, 4-5 times a day! Therefore, hair dryers and stylers must act quickly and efficiently, without having a detrimental effect on the hair.

At Mercedes-Benz Fashion Week Russia, Persona’s experts worked not only with professional models, but also with visitors. At the Philips stand, stylists styled everyone and gave advice on care depending on the type of hair. And the final “catwalk” result was captured on a professional photo. 

But what innovations can minimize the risk to hair health when styling? All Philips appliances have unique features. For example, straightener Philips ProCare Keratin It is distinguished by its keratin-coated ceramic plates. Note that the straightener is usually considered the most “dangerous” styler, since it has the strongest thermal effect on the strands. But the ceramic coating makes it much easier to glide and at the same time activates the natural keratin contained in the hair, which makes its structure stronger and smoother.

This straightener also has additional protection for hair – Sonic micro-vibration technology, which evenly distributes hair between the plates. As well as the familiar, but important functions of ionization and temperature control. As a result, the styling process itself occurs very quickly – the strand is straightened in one light movement, and the plates do not linger on certain sections of the hair, without overheating them. This ensures a professional result at home while respecting the hair.