Beyonce’s partner is the famous Coty brand, with which many popular stars have already collaborated, including Kylie Minogue, Jennifer Aniston, Ashley and Mary-Kate Olsen, Victoria Beckham and Sarah-Jessica Parker.
This is not the singer’s first experience: she has previously presented the Emporio Armani Diamonds perfume by Giorgio Armani, and was also the co-author of the True Star and True Star Gold fragrances by Tommy Hilfiger.
The pop diva’s signature scent, which she says will be “a reflection of the real Beyoncé,” will hit the US in the spring of 2010, and by fall the perfume will be available worldwide.
“For me, a fragrance is something that reflects a unique style,” says Beyoncé. – I have many favorite scents, but I still have not found one that would really personify me as a woman. Now, I hope I can finally embody my perfect perfume. “