The book of the famous advertising specialist Paul Arden is a kind of guide to creating new ideas.
The book of the famous advertising specialist Paul Arden is a kind of guide to creating new ideas. The author is convinced that the ability to choose the right goal, not being led by common stereotypes, and moving towards it, relying not on publicly available “knowledge”, but on one’s own ingenuity and imagination, is the best way to achieve success not only in advertising, but also in any other area. Capacious and accurate sketches by Arden, accompanied by witty illustrations, awaken a creative beginning in the reader, causing a desire to think and act independently, wisely use someone else’s experience and not look back at exaggerated authorities.
Gayatri, 112 p.