Tequila “Patron” – the embodiment of respectability. Everything is thought out to the smallest detail: a thick-walled decanter bottle with a convenient cork made of bark or crystal, and a deliberately discreet, but elegant label with a stylized image of a bee. The content is consistent with the form – The Patron Spirits Company produces only premium tequila, 100% blue agave juice.
In terms of popularity, Patron tequila almost caught up with Jose Cuervo and Sauza brands. In 2004, she won the prestigious Five Diamond Star Award from the American Academy of Hospitality Industry. Since 2007, The Patron Spirits Company has been the largest exporter of premium tequila.
In his numerous interviews, billionaire John Paul DeJoria, one of the founders of The Patron Spirits Company, constantly says that tequila is his favorite alcoholic drink. And since he did not like any of the existing varieties of tequila, he decided to create his own brand. The reason for such intelligibility is simple: in his youth, John did not have money for high-quality alcohol, he had to be content with the cheapest booze.
The Patron brand is a symbol of a slumdog billionaire’s dream come true. This noble drink is a reminder that nothing is impossible for a purposeful person.
Types of tequila Patron
The company produces the following brands of tequila with a strength of 40%:
Patron Silver – a young colorless tequila with a citrus aroma and a hint of white pepper;
Patron Reposado is a pale golden tequila aged for two months in oak barrels. The drink smells of fresh agave and oak, the taste is agave-honey, complemented by citrus freshness;
Patron Añejo is an amber-gold tequila aged for a year in oak barrels. It has a vanilla aroma with barely perceptible tones of oak; on the palate, honey-raisin sweetness is balanced by oak bitterness. The drink leaves a soft smoky caramel aftertaste;
Roca Patron Silver is a young tequila made according to the old Tajona technology, using a two-ton millstone made of tezontle. The drink is fragrant with black pepper and citrus fruits, the taste is melon, with citrus freshness and a hint of pepper;
Roca Patron Reposado is a light-straw Roca Patron tequila aged for two months (bourbon oak barrels are used). The smell of the drink is vanilla-citrus, with oak notes, the taste is ginger-caramel, with a spicy oak tint;
Roca Patron Añejo is a 14-month-old golden Roca Patron tequila that smells of tropical fruits and spices. The taste is dominated by ginger-caramel tones, balanced by black pepper. The aftertaste is long, velvety;
Gran Patron Platinum is a young tequila, distilled three times and bottled in crystal bottles. Between distillations, the drink “rests” in oak vats. The aroma of tequila is citrus-agave, the taste is rich, with a note of black pepper;
Gran Patron Piedra is a mahogany-colored tequila produced using Tajona technology, aged for three years in French oak barrels and bottled in tall crystal bottles. The drink has a spicy aroma of tropical fruits, fresh mushrooms and burnt oak. Vanilla-agave taste is complemented by the slightest hint of mushrooms;
Gran Patron Burdeos Añejo is a dark amber tequila made using a unique technology. After the initial distillation, the drink is aged in oak barrels for a year, then it is re-distilled and aged again in Bordeaux oak barrels for three years. Tequila is bottled in crystal decanter bottles. The drink has the aroma of Bordeaux wine and vanilla-raisin flavor with oak notes;
Patron en Lalique Serie 1 Extra Añejo is a long-term tequila with a rich red-amber color, released in a limited edition. The ultra premium drink is poured into hand-engraved crystal carafes. Each bottle comes with a certificate. Bottles are packaged in carved maple mini cabinets. The fresh agave aroma of the drink is balanced by oak tones. The taste harmoniously combines caramel-honey, vanilla, nutty shades.
The Patron Spirits Company also produces liqueurs based on Patron Silver tequila:
- Patron XO Cafe – a drink with a strength of 35% with a coffee and chocolate aroma and taste;
- Patron XO Cafe Dark Cocoa – 30% ABV liqueur with coconut-coffee flavor and aroma;
- Patron XO Cafe Incendio is a drink with a strength of 30% with a rich chocolate aroma and taste, which is mixed with a spicy bitterness of chili pepper.
History of Patron Tequila
The founder of the Patron brand, John Paul DeJoria, was born into a very poor family, and when the boy was two years old, his parents divorced. At the age of nine, John was already making money by selling newspapers and postcards. And then, by a court decision, he was completely taken away from his mother.
At twenty, John had no roof over his head, no profession, no prospects, but he had friends in one of the Los Angeles gangs. Fortunately, the guy had the willpower not to go down the wrong path, he preferred military service to a criminal career. True, he did not get rich there either, so after demobilization, John lived in his old car for some time.
When, in 1980, an acquaintance of the hairdresser suggested that DeJoria create a company for the production of hair care products, the authorized capital ($ 750) had to be borrowed from a bank. But the company’s products turned out to be of such high quality that in a few years the partners had already become millionaires, and by 1989 – billionaires. In 1989, Mr. DeJoria decided to realize an old dream and, together with Martin Crowley, founded a tequila production company.
Mechanization, in particular, the use of modern presses and autoclaves, speeds up the production of tequila, but worsens its quality. Therefore, The Patron Spirits Company makes a drink from a ripe eight-year-old blue agave according to ancient technology: most of the operations are performed manually, a stone wheel-press carved from volcanic basalt – tezontl is used to squeeze the juice, and the distillation process (double or triple) takes place in copper stills .
Even Patron tequila bottles are blown the old fashioned way, with ultra premium varieties bottled in handmade crystal carafes, which are then numbered and signed.