Contents
- How did the Parodontax brand come about?
- Commodity variety: what Parodontax offers the buyer
- Production technologies and raw materials used
- Requirements for compliance with quality standards and certification
- Brand position in the world: popularity and partnership
- Implementation of scientific and research activities
- Pharmacies where you can buy Parodontax products
Parodontax is a brand that manufactures specialized oral care products. First of all, the brand’s products are intended for people suffering from gum problems, periodontal disease, inflammation, bleeding. The trademark is owned by the British company GlaxoSmithKline, which has a long history of formation and activity.
How did the Parodontax brand come about?
The owner of the company, GlaxoSmithKline, is one of the well-known representatives of the pharmaceutical industry. The head office of the company is located in the UK, where the first company appeared in the 18th century, which laid the foundation for the formation of the GlaxoSmithKline corporation.
The history of business development is a process of acquisition and merger of large and small business projects. So, at the beginning of the 18th century, the pharmacy store Plow Court appeared in London. Initially, the outlet had a small assortment, including hygiene products, but over time, the business of the owner went uphill. The business passed from father to son, and a century and a half later, in the second half of the 19th century, the owner of Plow Court opened his own production and expanded his network of pharmacies. The company was named Allen & Hanburys Ltd, and finally ceased to be a small family business.
In 1841, the pharmaceutical company John K Smith & Co was registered in Philadelphia, USA, and Beecham’s Pills was registered in London a year later. All of these businesses will merge and merge with each other over time. In 1875 the resulting company became known first as Mahlon K Smith & Company and later as Smith, Kline & Company.
During the 19th and 20th century, the corporation grew and expanded rapidly, buying and acquiring new brands and trademarks, such as Eno’s Propretiaries Ltd, International Clinical Laboratories Inc, Allergan, Macleans.
In the 90s of the 20th century, a corporation called SmithKline Beecham entered the world market as the third largest manufacturer of medical products. In Europe at that time, she held the championship in this indicator.
In parallel with these processes, the pharmaceutical company Glaxo Wellcome developed. Its formation began in 1873 in New Zealand. Then a native of the UK, an enterprising businessman registered his company Joseph Nathan and Co. The company specialized in the production of milk powder in its own factory. Over time, the business merged with Burroughs Wellcome & Company, and received the rights to its Tabloid trademark, which launched cough tablets on the American market.
At the beginning of the 20th century, Joseph Nathan and Co registered the rights to his own trademark, Glaxo, which is still engaged in the production of milk powder. Over time, the trademark becomes an independent brand, gets the name Glaxo Laboratories Ltd, and redeems its “parent” Joseph Nathan and Co. Since 1978 Glaxo Laboratories Ltd has been operating as a separate entity until 1995. In 1995, a merger with Wellcome takes place. The pharmaceutical company is named Glaxo Wellcome, and five years later, in 2000, it becomes one of the co-founders of GlaxoSmithKline, along with SmithKline Beecham.
Today, GlaxoSmithKline owns several brands of pharmaceuticals, oral care products, denture products, and skin medicines.
The Parodontax trademark was registered in the early 2000s, and since then, the brand’s products have gradually taken a strong position in the world market in the niche of oral health products.
Commodity variety: what Parodontax offers the buyer
The brand’s products are designed for oral care. In assortment:
- toothpastes;
- toothbrushes;
- mouth rinses.
At the same time, the manufacturer’s products are primarily intended for people with gum disease. Healthy gums in a normal state usually do not bother their owner, do not bleed when brushing. Therefore, detecting traces of blood while brushing or flossing your teeth can signal the presence of gum health problems. The danger of bleeding is that it usually accompanies inflammatory processes in the tissues, which over time become the cause of bad breath, and can even provoke tooth loss.
Parodontax offers specially formulated fluoride-containing toothpastes that are about 4 times more effective at fighting the causes of bleeding gums. Clinical testing by GlaxoSmithKline labs has confirmed that 7-8 out of 10 patients stop bleeding gums when they brush their teeth with toothpaste twice a day.
The brand also offers fluoride-free toothpastes.
From the range of pastes you can choose Ultra Cleansing products for a more thorough removal of plaque, a paste with fluoride and herbal extracts that stops bleeding gums and prevents caries, a classic fluoride-free paste, whitening products, as well as Extra Freshness toothpaste. for those who suffer from bad breath. Parodontax pastes are intended for people over 12 years of age. They can be used daily, but not more than three times a day.
In addition to toothpastes, the company offers its consumers toothbrushes designed in such a way as to maximally clean not only the surface of the teeth, but also the cheeks, tongue, gums, while not injuring the delicate mucous surfaces of the oral cavity. There are two models in the brush series:
- Classic Extra Soft;
- classic soft toothbrush for sensitive gums.
Both brushes have soft bristles that can fully remove plaque from all surfaces, as well as take care of the gums.
The new model of the Classic Extra Sof brush has a soft head with two-level bristles, due to which it penetrates more comfortably into the interdental space. There is a tongue cleaner on the back of the brush head. In addition, the brush has a handle that is comfortable to hold in your hand.
The soft classic brush also has a soft small head that easily penetrates into hard-to-reach places of the jaw without damaging the inflamed gums.
For complete oral care, the brand has also developed a therapeutic alcohol-free mouth rinse. Combined with brushing, mouthwash can remove 3 to 4 times more plaque than regular brushing.
The rinse contains fluoride, which has a positive effect on enamel, reducing the risk of caries.
For maximum effect, only 10 milliliters of liquid is enough – it is rinsed in the oral cavity for 1 minute, immediately after brushing your teeth with toothpaste. After rinsing, you do not need to rinse your mouth with water. Children under 14 years of age are not recommended to use this product.
Production technologies and raw materials used
The Parodontax brand is the property of the GlaxoSmithKline enterprise, therefore all scientific developments, as well as the direct manufacture of goods under this trademark, are carried out at GlaxoSmithKline’s plants and factories. It is GSK that owns all the research results, as well as scientific laboratories and material resources.
GSK Division – Consumer Healthcare. He is responsible for the development of lists of products for the care of the oral cavity, as well as over-the-counter drugs.
The company includes doctors, dentists, scientists, chemists, biologists, production employees – about 13 thousand people in total. In total, 84 production factories of GlaxoSmithKline were founded in the world, they cover 36 countries of the world with their activities.
In addition, over the past 20 years, the company’s leading research laboratories have been opened, located in Spain, Belgium, the UK and the USA.
The raw materials used in the production processes are purchased from reliable suppliers and have all the necessary control documents. The work does not use hazardous ingredients, as well as substances of questionable safety. Some products do not contain fluoride, there is no alcohol in the mouthwash. The composition of the pastes contains natural extracts of herbs, useful minerals and salts.
It should be noted that the taste of Parodontax toothpastes is very specific precisely because of the presence of salts and minerals in the composition.
Requirements for compliance with quality standards and certification
GlaxoSmithKline has been on the market for less than 20 years and is working to maintain its reputation as one of the European leaders in the development of consumer products, including medical ones. That is why Parodontax brand products go through several stages of control throughout the entire production process, from the selection of raw materials to create products, to the creation of packaging and, in fact, the process of packaging goods.
Raw materials for toothpastes, rinses and brushes undergo all types of necessary control – microbiological, radiological, toxicological, hypoallergenic control. Components that do not pass the test are not accepted for work.
Finished goods are necessarily tested – scientific laboratories check the safety, lack of toxicity of products, as well as the stability of their formula, and effectiveness.
Certification of Parodontax products is carried out in accordance with international requirements, as well as ISO standards – the International Organization for Standardization. In addition to external certification, brand products are subject to certification in each state where they are imported.
Brand position in the world: popularity and partnership
GlaxoSmithKline’s Parodontax products cover consumers in more than 100 countries around the world. In fact, these dental products are one of the few products of a narrow specialized action aimed specifically at the treatment of gums. As the product combines high quality and mid-range price, it is increasingly the choice of people with gum disease around the world.
Parodontax products are manufactured, among other things, at the facilities of GlaxoSmithKline’s subsidiaries located in Belgium, Italy, Spain, Croatia, Canada, USA, Poland, Australia.
GSK cooperates with such pharmaceutical giants as AstraZeneca, Novartis, Pfizer, as well as with Dong-A Pharma, Johnson & Johnson corporations.
In addition, the firm is a member of the Association of European Businesses, the AIPM Code of Good Practice, and is a member of the International Association of Pharmaceutical Manufacturers.
Implementation of scientific and research activities
As part of GlaxoSmithKline, the Parodontax brand benefits from the knowledge and experience of GSK scientists.
Over the past 18 years, the scientific work of five employees of the brand has been awarded the Nobel Prize.
In addition, the company is also engaged in educational, educational work aimed at distributing its products, as well as educating the population about caring for gums and teeth. The brand is engaged in philanthropy in the countries of the African continent, and its social activities extend to North and South America, Europe and Asia, and is aimed at improving the environmental situation and raising living standards.
Pharmacies where you can buy Parodontax products
Pharmacy Wer.ru
The Wer.ru online pharmacy offers a wide selection of toothpastes – with and without fluoride, cleansing, whitening, as well as Extra Freshness toothpaste. In addition, a particularly soft toothbrush and alcohol-free mouth rinses are available.
ZdravZona
The catalog of the ZdravZona online pharmacy presents various volumes of toothpastes (50 and 75 milliliters). Here you can buy Parodontax gentle cleansing toothpastes, fluoride-free, classic and refreshing toothpastes, as well as an extra soft toothbrush.
Pharmacy 911
Customers can choose from the assortment of 911 pharmacy some types of toothpastes in volumes of 50 and 70 milliliters – classic options with and without fluoride, ultra cleansing paste, fresh breath paste, as well as a whitening version of the paste.
The Parodontax brand is a British brand that supplies its products to 120 countries around the world. Thanks to these products, people around the world who suffer from gum disease, bleeding, inflammation, can get rid of oral health problems, and avoid the likely loss of teeth due to periodontal disease.