Virtual event space Sustainable Development Goals Tent, Thursday, May 20, 2021 – the Pampers brand and the UNICEF organization hosted a unique event during which they summed up their 15-year cooperation. It is a one-of-a-kind alliance that has significantly changed the world by joining forces.
Over the past 15 years, this collaboration has helped save the lives of approximately one million newborns worldwide from death from neonatal tetanus. It is a deadly disease that can be relatively easily eliminated – thanks to vaccinations and proper hygiene in childbirth. The aid-focused partnership between Pampers and UNICEF has helped eradicate neonatal tetanus in 26 countries while protecting approximately 100 million women and their children.
The cooperation between Pampers and UNICEF began in 2006 and from the beginning it has been guided by the goal of protecting both mothers and their babies against neonatal tetanus. Today, this partnership is the best inspiration for pro-social activities, thanks to its innovative campaign and proving that by working together, you can achieve significant changes.
The cooperation was based on the promise of “1 pack = 1 vaccine” – for each packet of Pampers nappies with the UNICEF logo sold, 1 vaccine will be donated to the organization. This simple mechanism engaged the public to support the action, which had a direct impact on the fight against neonatal tetanus, generating the largest funds raised by a corporate partner.
The speakers at the event were: Ranya Shamoon – Senior Vice President of Baby Care Europe, Procter & Gamble, and Carla Haddad Mardini – Director of Fundraising and Private Partnerships, UNICEF. They were also joined by experts: Linda Scott – Honorary Professor of the University of Oxford and Dr Azhar Abid Raza – Specialist for Mother and Teenage Vaccination, UNICEF.
All speakers shared their experiences and shared the details of this unique collaboration, and highlighted how it paved the way for future pro-community partnerships.
Ranya Shamoon, Senior Vice President, Baby Care Europe, Procter & Gamble said:
“By joining forces, Pampers and UNICEF have been able to achieve a significant and lasting change that has a direct impact on the lives of countless families and children around the world. We want to take this opportunity to thank everyone who supported our efforts and helped eliminate neonatal tetanus to make the children’s world even better. Together, we changed the lives of mothers, children and future generations. This is a great example of how P&G and Pampers lovingly support those in need. »
Carla Haddad Mardini, Head of Fundraising and Private Partnerships, UNICEF commented:
“Our 15-year partnership with Pampers has saved nearly a million newborns from the silent killer – neonatal tetanus. We have purchased over 300 million vaccines that have protected 100 million women and their children. Thanks to the help of the Pampers brand and other partners, the number of newborn deaths caused by tetanus has decreased annually by over 60%. This support became even more important during the COVID pandemic, which threatened to disrupt tetanus vaccination services and reverse the hard-won success of eradicating the disease. Long-term partnerships such as the one with the Pampers brand are an excellent example of how UNICEF, working with the private sector, can reach the most vulnerable and make every child not only survive but also be safe. “
Linda Scott – Honorary Professor of the University of Oxford also took the floor:
“I closely watched how the partnership between Pampers and UNICEF developed over the past 15 years. There were many factors that influenced this collaboration and led to its success. First of all, the shared commitment to the welfare of the mother and child allowed both organizations to build positive, trust-based cooperation. UNICEF’s “1 pack = 1 vaccine” promise was clear and specific to the public – this intention and the way it was implemented have shown us how much can be achieved with the organization’s cooperation. “
For over 60 years, Pampers has strived to improve the world of every child. The partnership between Pampers and UNICEF is a true example of ‘doing the right thing’, showing how, by working together, we can do more and better, and make a real difference to the lives of mothers and babies around the world.
The amazing events of 2020 have shown that brands and companies are responsible for society and the world around us. The partnership between Pampers and UNICEF is part of P&G’s ongoing commitment to community impact and is one of the company’s activities to deliver 2021 P&G Good Activities for 2021.