Sambuca Pallini 313 is a premium drink. Despite its “youth” (production began in 2010), “Pallini 313” has already won the hearts of sambuca fans. And this is quite a natural result for the company ILAR, which has been producing traditional Italian liqueurs and liqueurs for 140 years.
Historical reference. In the middle of the 1851th century, the Pallini family from the village of Civitella del Tronto could not boast of not only wealth, but even prosperity. His son Nikola, who was born in XNUMX, was unable to be educated by his parents. From early childhood, the boy worked on the farm.
But Nikola was not at all going to graze his father’s herd until the end of his life. He began his path to success at the age of 15 trading chestnuts at fairs in the province of Abruzzo. Having earned some money to buy goods for sale, the young man became a peddler of fabrics (in Russia, people in this profession were called peddlers).
By the age of twenty, Nicola had learned to read and write himself, and income allowed him to buy a warehouse in the town of Antrodoco, where there was a railway station, and create a company that traded throughout Central Italy with a wide variety of goods: from luxurious fabrics to coal and seeds. In 1875 Signor Nicola Pallini, a prosperous businessman, owner of a house and warehouse on the main Antrodoco street, married Concetta Egidi.
The young wife turned out to be an excellent hostess. Among her many talents was the ability to infuse amazing liquors according to old recipes passed down in the family from mother to daughter. Pallini simply could not help but take advantage of the opportunities that opened up thanks to the skills of his wife. Almost immediately after the wedding, the first bottles of home-made limoncello appeared in the company’s warehouses, and soon Signor Nicola founded the Antica Casa Pallini company, which was engaged in the production and sale of liqueurs.
Signor Pallini divided the company between his two sons, who had been helping to run the business since 1900: Virgilio was engaged in the production and sale of alcoholic beverages, Fidelfo in the textile trade.
But in 1914, the First World War broke out in Europe, and Virgilio Pallini went to the front. After a serious injury, he spent a long time in one of the Roman hospitals. In Rome, Virgilio met a Russian officer who had fled to Italy after the revolution. Signor Virgilio’s new friend was seriously interested in chemistry and became very interested in the distillation process. Subsequently, under his leadership, the famous Sambuca Romana was created.
Pallini quickly appreciated the advantages of the capital’s business life. In 1922, he built a distillery in Rome and invited his Russian friend to work as a technologist. Signor Virgilio named the new company ILAR (Industrie Liquori Antrodoco Roma).
The ILAR firm suffered almost no damage during the Second World War. The demand for liqueurs grew steadily, so that in 1962 the sons of Signor Virgilio, Giorgio and Nicola Pallini, built a large industrial complex in the vicinity of Rome, on Via Tiburtina. One of the most popular products of the company was Sambuca Romana, almost 80% of which was exported. It still occupies a leading position in the US market.
True, in 1987, due to financial difficulties, the ILAR management decided to sell the Sambuca Romana brand to the international concern Diageo. At the cost of such a sacrifice, the company was saved. Although the popular brand is no longer owned by ILAR, Sambuca Romana is still produced at the firm’s factory.
A year later, the company’s technologists created a new anise liqueur Mistra Pallini. Thanks to his consistently high sales, ILAR has overcome the crisis.
In 2010, the company was preparing to celebrate the 135th anniversary of its founding. ILAR President Virgilio Pallini, great-grandson of the founder, decided to release a jubilee sambuca. The quality of the new drink was to surpass the legendary Romana sambuca. The daughter of Signor Virgilio, Micaela, a certified chemist, took part in the creation of the recipe for a new drink.
In order not to violate the contract with Diageo, the owners of ILAR came up with a clever trick: in the word sambuca, the letter u was replaced with v. Thus, in fact, the word “sambuca” is not on the label of the liquor.
The drink was called “313”: according to the chronicles, this year Emperor Constantine the Great allowed the Romans to choose their religion, including converting to Christianity.
Pallini Sambvca 313 is a clear, colorless sambuca 40% abv with a rich aniseed aroma, mixed with notes of cardamom, cinnamon and elderberry. The taste of the drink is anise-spicy, pleasantly sweet. The liqueur is packaged in a gift box, which is printed using the silk screen printing method.
