The powerful influence of advertising on fragile minds and … the health of young citizens was confirmed by psychologists and experts on childhood obesity at Stanford University (USA). Children from three to five years old were offered to sample a pair of absolutely identical products – in McDonald’s branded bags and in an unnamed package – and were asked to choose the product that seemed tastier.
The powerful influence of advertising on fragile minds and … the health of young citizens was confirmed by psychologists and experts on childhood obesity at Stanford University (USA). Children from three to five years old were offered to sample a pair of absolutely identical products – in McDonald’s branded bags and in an unnamed package – and were asked to choose the product that seemed tastier. The results stunned scientists: food in bags and cups with a familiar logo was out of competition: in 61% of cases, raw carrots won, in 54% – ordinary milk that did not require special preparation. “A well-known brand has physically changed the way you taste,” said study leader Dr. Tom Robinson, who was concerned about the impact of high-calorie, fatty food advertising on children’s health. Will parents have enough patience and prudence to teach children to see the difference between form (firm) and content?