The bottle with a metallic coating and laser engraving depicting the Amur tiger looks unusual and impressive. But the content is no less beautiful: Organica ultra premium vodka has become the pinnacle of the mastery of technologists of one of the oldest enterprises in Russia – Vladimir Distillery.
Historical reference. Vladimir Distillery was founded in 1899. Since then, the production of alcoholic beverages has been suspended only during wars and revolutions, after which it has been successfully resumed and expanded. In the 80s of the XX century, the company produced 30 types of vodka, the production volume reached 180 bottles per day.
In the 90s, the VladAlko company was organized on the basis of the plant. The company was famous for its high quality products, and when in 2000 scientists from the Research Institute of Food Technology created grain alcohol of the Alfa brand, the company was one of the first in Russia to produce vodka based on it.
The degree of purification of “Alpha” is 10 times higher than that of the previously considered best alcohol “Lux”. To purify vodka at the factory, columns with silver and gold filters are used. Italian businessman Frederico d’Errico, who signed a contract for the supply of VladAlco products, said that he treats only the most dear guests with Vladimir vodka, because it does not cause a hangover.
In 2016, the company, which was on the verge of bankruptcy, changed owners. The new management decided to create a spectacular, unusual brand, comparable to the best foreign models. The concept of the drink assumed maximum purity and closeness to nature: the use of the best Baikal water in the world, extracts of unique taiga plants and, of course, Alfa alcohol.
At first it was assumed that the vodka labels would be decorated with images of famous reserves under the auspices of UNESCO, and the drink would be called UniOne. But then marketers preferred to add Siberian exotics. The vodka was renamed Organika, and the label depicted the head of the Amur tiger, lined with leaves of the medicinal bush Sagan-Dail.
All bottles are numbered. Each of them is coated with a metal coating with a mother-of-pearl effect, inscriptions and images are applied with a laser. The top of the design fantasy is a bottle of Organika Life with backlight (an LED is mounted in the bottom).
Extracts of larch and sagan-dail are added to the drink. According to an ancient Siberian legend, the sagan-dayl shrub (Adams’ rhododendron) grew from spears that were thrust into the ground by warriors who won the battle. The name of the plant is translated as “prolonging life.” Buryats have been using it as an energy drink since ancient times. It is believed that the leaves of Sagan-Dail strengthen male power and have aphrodisiac properties. White truffle is valued for the same properties; its extract is contained in Organika Truffle vodka.
VladAlko produces Organika vodka in small batches; at the request of the client, any additional information can be applied to the bottle (for example, the logo of the customer company).
Types of vodka Organika
3 types of Organika vodka are produced with a strength of 40%:
- Organika – vodka with Siberian larch extract, which cleanses blood vessels;
- Organika – vodka with sagan-daile extract;
- Organika – vodka with extracts of sagan-daile and white truffle. Truffle gives the drink a nutty flavor.
