It is common knowledge that many writers love to work in cafes. So, Ernest Hemingway, apparently, did not recognize desks at all. In any case, in Paris, where the writer lived for several years, he worked exclusively in a cafe. And Nikolai Gogol, when he lived in Rome, loved the oldest cafe – “Greco”, located on the Condotti shopping street. They say that it was here, among the old paintings and mirrors, that he painted most of “Dead Souls”. She worked in a cafe and J.K. Rowling, it was located on the territory of the University of Edinburgh, where she wrote the first book of the Potter, “Harry Potter and the Sorcerer’s Stone.” Now the institution has a memorial plaque informing everyone about the historical and literary value of the building.
And, of course, the writers worked in the cafe for free, ordering along with other visitors. The same cannot be said about the Kofein cafe (Kharkiv). Apparently, the owners of the cafe have become quite uncomfortable with those customers who sit for a long time in the institution. It is understandable – such a guest will order coffee, open his laptop and bury himself in work, occupying a table for an hour, or even more.
Therefore, the cafe has come up with an elegant way to make money on those who like to occupy tables for a long time, working at them. Olga Guzhva told about him on her Facebook page on her Facebook.
Visitors to Kofein who take out their laptops are brought a sign by the administration. It says that you can work, bring colleagues, hold meetings. Renting a table for these purposes will cost 150 UAH / hour at regular times and 300 UAH / hour at rush hour (from 17 to 19 hours).
Some users were dissatisfied with the innovation, considering “your coffee is good, but the marketer is not very good”. Others were neutral about the experiment: “Nice and soft text in form, but strict in essence. The copywriter is great. “
Recall that earlier we talked about an unusual piggy cafe that opened in Japan, as well as how Bill Gate and Warren Buffett worked on the distribution in public catering.
Photo: Olga Guzhva’s Facebook page