October news

Chilling winds and temperature fluctuations are a strong argument to make skin care more serious and rich and include serums in it. For example, new from Giorgio Armani – anti-aging Reviscentalis Meta Concentrate Black Cream. In the laboratory, it is called an elixir, and it looks like an elixir: a magical green color, with mysterious inclusions – small capsules with valuable ingredients, among which are the metabolites of the “resurrecting” myrothamnus plant that lives in the sands of the oldest, driest and coldest African desert Namib. Its sun-dried stems are able to resurrect and become bright green and juicy from a single drop of water. These unique regeneration abilities are transferred to our skin – after the first application of the serum, it becomes smoother, firmer and more radiant.

The effect of the new serum with a microdose of retinol Retinol Skin-Renewing Daily Micro-Dose Serum от Kiehl’s will not be noticeable immediately, but after 12 weeks of regular use. But it’s worth the wait: the skin will become more elastic, its texture will improve, and wrinkles will literally disappear. At the same time, you will not experience the side effects that many are so afraid of retinol products (we talked about how to use retinol serums correctly here). Dryness, irritation and redness – all this will not happen. And because there is little retinol in the serum (but enough to get a visible result), and because it works in conjunction with peptides and ceramides. They strengthen the protective barrier of the skin and minimize the side effects from the use of retinol.

We say “ceramides” – we mean the well-known cosmetics brand CeraVe. But now it’s not just her. Our favorite Biotherm released a new moisturizer with ceramides Cera Repair Barrier Cream, which strengthens and regenerates the skin after stress. At one time, it was believed that ceramides were needed only for dry skin. But in fact, they are necessary for any type, because it is ceramides that make the skin stronger and help it retain moisture. In this cream, teamed with a probiotic – thermal plankton extract – ceramides help restore and strengthen the skin’s protective barrier, soothe, moisturize and slow down the signs of aging.

Probably we all have friends who, due to the pandemic, have stopped using cosmetics – under the mask, they say, you still can’t see anything. Made-up lips under it really do not look so impressive. But the eyes are always visible! And, perhaps, there is even more attention to them now than before, therefore, one cannot do without mascara, shadows and a good eye cream that emphasizes the expressiveness of the look. In a new tool Advanced Génifique Yeux Lancome relied on probiotics. A complex of 7 pre- and probiotic fractions improves the microbiome of the skin around the eyes, and it recovers faster after exposure to aggressive factors, becomes elastic and radiant, while wrinkles and dark circles are reduced. The cream also contains vitamin C and a complex of active ingredients for the eye contour – buckwheat seed extract, chlorella and hyaluronic acid.

L’Oreal Paris hit all the news feeds this month. The iconic slogan “We deserve it” is 50 years old! It was coined in 1971 by 23-year-old Elon Schecht, a copywriter for the McCann advertising agency in Manhattan. And since then, not only has it not become outdated, but it has acquired new relevant meanings. Thousands of women now associate these words not only with the brand’s cosmetics, but also with self-care, respect for their needs, love for themselves and their bodies. The cult slogan was translated into 40 languages ​​and resonated with women in Europe, Asia, Africa, and the Middle East. He inspired women of all ages, helped them to believe in their beauty and gain self-esteem. “When you start to doubt your place in this world again, your beauty or your position at home and at work,” advises one of the ambassadors of L’Oréal Paris, the magnificent actress Viola Davis, “just say three words to yourself: “I deserve it” .