Notable Women and Great Ladies Veuve Clicquot

The Veuve Clicquot Champagne is adorned in the presentation in Spain of its “Grandes Damascus workshop ”, in honor of its founder, Madame Clicquot, and which seeks to promote female leadership.

The Atelier de Grandes Damas starts today in our country in the figures of 3 of our chefs, Pepa Muñoz (El Qüenco de Pepa, Madrid), Macarena de Castro (Maca de Castro, Mallorca) and Begoña Rodrigo (La Salita, Valencia).

With this recognition, Veuve Clicquot wants to celebrate the talent of these culinary creators and gastronomic entrepreneurs who treasure the great values ​​that it has sought for decades. Madame Clicquot, Brave, passionate, enterprising and willing to take risks.

In the words of the brand’s Brand Manager, Alejandro Santos, we see the “three Ladies” perfectly identified:

“With the Atelier de Grandes Damas we want to pay tribute to our founder, reinforcing our support for determined and proactive women with a successful professional career. A network that brings together inspiring women from around the world, recognizing their ingenuity, passion, creativity and commitment“

It all started in the month of March of this year, with the trip that the 3 chefs made to Reims, where they could learn first-hand the history of the Maison Clicquot, the vineyards, the wineries, and the art of the champagne trade, enjoying from the complete Veuve Clicquot collection.

A unique experience in which they shared their passion for good food and good drinking, reinforcing the values ​​they share with the brand.

The Atelier de Grandes Damas is inspired by the vital example of Madame Clicquot to recognize those women who have taken risks and lead projects that inspire other women in our society.

Madame Clicquot’s great vision in the world of champagne

A woman in capital letters, Barbe Nicole Ponsardin, who marked an era and pioneer in the world of business, married in 1799 François Clicquot, son of the founder of the Champagne House Clicquot, who due to an illness, left five years later all the day to day of the business to his wife, who defended him and kept him until she took charge of it.

A risky idea for the time, where it was not seen with good eyes that a woman was in charge of the winery, and not at home to domestic care, but her tenacity meant that little by little the image was changing, with constant improvement and evolution of the manufacturing processes and commercial improvements of the product.

Among the key decisions that he made that have meant a before and after in the development of the world of champagne, we have the creation of the Stirring Desks, to naturally decant the drink; The assignment of the brut category to Champagne, realizing that part of the market, mainly the Anglo-Saxon, preferred a less sweet product; And as a culmination, she was also responsible for creating the first rosé champagne by assemblage in history, of which precisely this year the 200th anniversary is celebrated.

Madame Clicquot was the first to distinguish her bottles with a personal stamp, the legendary yellow label, which even today stands out from its competitors …