Nivea

Nivea began to win the hearts of consumers around the world as a quality cosmetics a hundred years ago. Even then, the creators of the brand worked to ensure that their cream received positive reviews, and the face and body were pleasantly transformed during the regular use of branded products.

Today, several million people around the world willingly use various offers for shaving, after shaving, washing, cleaning from a popular brand, trusting their skin to professionals. To justify the trust of customers with different skin types, the scientific department of the Nivea factory works daily to improve current formulas and create new ones. All the discoveries of specialists are based on the results of studies of the individual characteristics of people with different needs.

Due to this, the experts ensured that the moisturizing body balm really saturates the epidermis with moisture, and the deodorant blocked excessive sweating even for sensitive skin.

One of the main advantages of a product, be it shower gel or black foam, is testing the product with people who have different requirements because of their gender, culture, age.

In total, about fifty organizations took part in the creation of all brand solutions, which helped not only develop hair shampoo, a formula for emollient lip formulations, but even worked on creating a beautiful package of make up products for removing makeup.

Origins and today

Before oils, the Expert, Men, Sun, Care collections, and other products that are popular today, began to hit the shelves, the creators had to work hard to open the world to a new component at that time – eucerite.

Its distinguishing feature is its action as an emulsifier. It is not for nothing that the component began to be included in the water-oil composition, which received an incredibly delicate, but at the same time stable structure. The effect of applying solutions with eucerite pleased even skeptics. And to thank Dr. Isaac Lifshütz for a serious breakthrough in the cosmetology industry. He managed to understand the intricacies of the revolutionary formula as early as 1911. His achievements began to attract for mousses marked soft, Pure, cosmetics for hands.

After the discovery of the water-oil emulsion, dermatologist Paul Gerson Unna decided to recommend his colleague’s development to the co-founder of Beiersdorf. The latter saw valuable information in the doctor’s work, and immediately took it into circulation. To start a wide industrial production, it only remained to come up with a sonorous name that would glorify both gentle and refreshing cream.

So the idea was born to name the brand after Nivea. A loose translation of the term means “snow-white”. To be more precise, it is worth looking for the root of the interpretation of the name in Latin, since the words “nix, nivis” literally mean “snow”. The inspiration came from just looking at the really white color of the soft creamy texture.

In 1924, Nivea’s standard hygiene kits gained immense popularity among the townsfolk. Focusing on a changeable market, the creators of the brand decided to go further than their competitors, deciding to include in the list of potential customers not only ladies of different ages, but also working on a men’s assortment. A universal cream that is suitable for shaving and after the procedure, many people liked it.

At the same time, the design department offered to produce all branded products in packages with a blue background, which is still relevant today. Even today, sun lotion SPF50, milk, each stick for the eyes marked Natural or Clear effect repeats the then design idea.

Another important milestone in the history of the company was the sixties, when humanity began to rebel against everything and everyone, including wrinkles. At that time, the authors placed particular emphasis on caring for women who sought to work and devote time to their families, not being able to stand in front of a mirror for a long time.

Here the milk was a breakthrough, which was immediately nicknamed the 3 in 1 liquid cream. It was well suited to dry, oily skin, acting against imperfections. Emphasis was placed on the fact that the skin, which, due to a lack of nutrition, sends SOS signals, became moisturized, which similar tonics, soaps, and masks could not provide.

Almost at the same time, the company launched the Kids series, where the emphasis was on taking care of the delicate skin of crumbs. Even today, thematic children’s variations of Oil for skin body baby are in consistently high demand among caring parents. And the new products milk, butter, series from the sun, softening cream for children with a fresh effect are constantly expanding the current range.

Relatively recently, in 2011, Nivea adds a completely new category to its already recognizable products – women’s, men’s Deo and antiperspirants for women, representatives of the stronger sex. Moreover, they all work according to the Soft formula, which means respect for the skin at 15, 20, 30, 35 years and even more.

Regardless of whether these were lines with slogans like: Extreme freshness, Invisible protection, Double effect, Protection and coolness, Antistress, Purity charge, the company has always guaranteed the quality of the product. Consumers especially liked the Black and White collection. She let me not worry about what the deodorant would leave:

• white spots on black fabric;
• yellow marks on light clothes.

There, the strength of the Ultra formula in the Black&White line added Nivea’s popularity points.

One of the most recent major breakthroughs was the conditioner, which didn’t just promise intense repair of the skin that had been exposed to external negative influences. It turned out to be washable. This advantage made it possible to apply nourishing care right in the shower after the usual set of hygiene procedures.

Due to the fact that the absorption of the mass occurred quickly due to the Aqua formula, many consumers highly appreciated the truly silky base mousse. Moreover, the tool did not have a Young mark with the designation that it should be used only after a certain age by adults.

An assortment that even skeptics will love

The catalog, which can be studied for review through the official website, is not limited to a standard set of cosmetics, as is often the case. Here, in addition to the traditional areas of Dry, Anti age, Sensitive, Intimate, Cellular, Urban, there are many other solutions.

The opening of its own laboratory at the head office in Hamburg contributed to the fact that the solutions of Lip trends, tanning, anti-aging kits 2 in 1, classic makeup bases, fluids received well-deserved recognition.

It is there that specialists ensure that all lines like Visage, Energy of Youth, Silver Protection, Cherry Blossom, Power of Coal, Expert, Pearly Radiance, Powerful Protection, Fruity Radiance meet high quality standards. German masters of their craft work within the walls of the laboratory to ensure that eye creams, Q10, BB, cooling lotion, created for the Asian and Latin American market, meet the needs of skin types under certain climatic conditions.

In order to make it easier to find a gift set or branded strips, the developers sorted all their products not by volume, 250 ml or less, and not by additives like charcoal. The manufacturer for the main classification took the spectrum of action on various parts of the body.

So, for the face, there are several directions from Nivea:

• general care, which included night creams, mattifying creams, lip gloss, lipstick, powder, and many other solutions;
• anti-aging system;
• cleansing from black dots, scrub, micellar water.

According to an identical scheme, filtration works for products intended for hands and feet. Here you will be pleased not only with a spray, but also gels for intimate hygiene. And so that the consumer does not worry about the fact that the promises of the brand are not being implemented in practice, the developers remind: cosmetics will work only if they are selected correctly. This means taking into account the type of skin, not just focusing on your favorite vanilla scent, as well as taking into account the expiration date.

Special attention deserves the area of ​​hair care, which included:

• shampoos for fine hair and other hair types;
• air conditioners;
• styling assistants, where varnish is considered.

There are special labels for men’s products, children’s options, sunscreen assistants, personal care products like deodorants. Connoisseurs of beautiful lips will find a real gift that allows them to choose a useful balm with different flavors that are constantly changing: cherry, apricot, strawberry.

And for those who do not have special needs, or just want to get acquainted with the products of the brand, a universal cream is suitable, which is sold in the usual blue packaging.

Raw materials as the main tool for success

One of the most important rules that the company has followed since the start of production is the designation of the full composition of all its products right on the packaging.

Moreover, the designation is carried out in accordance with international recommendations on classification. So it turns out to quickly find out if a particular client is at risk of an allergic reaction if he knows about the personal intolerance of the components in advance.

To simplify the task, experts use the nomenclature of substances, which was compiled by the International Committee. Briefly, the notation is called INCI.

Multilevel Product Testing Scheme

Before sending their developments for sale, experts conduct a real exam before each release, sending funds to the research department. For the purity of the experiment, the samples are additionally sent to independent research institutes.

One of the most pressing issues for consumers in recent years has been the quality standards for products marketed as alcohol-free solutions. Some of them have the label “cetyl alcohol”, which raises some suspicions.

The developers of the brand explain that on all branded solutions of the brand, where the marking “Without alcohol” is present, it means the absence of ethyl alcohol. It is included in the composition of alcoholic beverages.

In cosmetics, it is used to achieve two effects:

• refreshing;
• strengthening.

When it takes place in Nivea solutions, this will be indicated by the presence of the terms alcohol or alcohol denat on the package. But if the composition provides for cetaryl or lanolin alcohol, then this implies the inclusion of solids, which are usually aimed at imparting the desired consistency.

Cooperation with world organizations

One of the company’s prides is the ability to recycle almost 100% of packaging materials without residue. But the corresponding service of the company does not stop there, trying to achieve ideal results for a given parameter, collaborating with leading researchers in this field.

A striking example of this was the body lotion, the packaging design of which allowed to save resources. For the same purpose, the brand began to make refillable liquid soap dispensers in order to reduce the percentage of plastic packaging used on each subsequent attempt.

In total, this “correction” has reduced the amount of waste by approximately 75%.

Professional growth in a research environment

The company Beiersdorf, which is the cradle of Nivea, has long abandoned the use of palm oil for its cosmetics. Also under the ban were all substances that are in any way associated with palm kernel oil.

But due to the fact that there are products in the cosmetic industry that still need the addition of emulsifiers and surfactants, their composition requires the addition of such oils.

For transparency in the process of supplying raw materials of this kind, the company joined the initiative of the RSPO round table. And recently, the management decided to become part of the FONAP forum, which discusses the existing criteria for certification of sustainable palm oil.

Thanks to such a serious approach, the scientific department of the brand’s laboratory managed to use ingredients with a proven origin in their work. Plans to transition to balanced palm and palm kernel oil include implementation around 2020.

In the meantime, the company continues to use GreenPalm platform certificates.

The developers made another important point towards quality service and safety long before 2004. It was at that time that doctors from the European Union banned the testing of cosmetics on animals. In 2013, the ban was tightened, prosecuting those violators who managed to test individual ingredients of the formulations on animals.

But the leadership of Beiersdorf worked ahead of the curve, choosing an alternative to animal experiments. This is due to the fact that the company is confident in the safety of its products, even without the need to test them on experimental animals.

Where to find safe and original Nivea products

Internet pharmacy wer.ru

In the Wer.ru online pharmacy, you can find a lot of original body and face care products from a well-known brand. At the same time, everyone can study the full information regarding the vending deodorant, cream, or lotion.

Separately, it is worth highlighting the opportunity to choose sunscreens of different levels of protection, as well as products for a perfectly even tan without reference to the season, because the assortment of the pharmacy always pleases with its completeness.

Zdravzona online pharmacy

In the open spaces of the ZdravZona online pharmacy, you can find and choose various care, protection, nutrition, restoration and moisturizing products from the world famous cosmetic brand.

To make searching faster and easier, you can use the filtering system according to alphabetical order. In addition to standard offerings like universal creams and deodorants, the virtual catalog is full of the brand’s signature solutions, such as fluid cream for dry and thin skin and body milk.

A rich selection will also please men, for whom there is a complete line of products marked Men.

Online Pharmacy 911

It is easy to pick up a gift, replenish individual stocks of cosmetics, or find a novelty for any family member from your favorite manufacturer through the electronic catalog of Pharmacy 911.

Soaps, shower gels, hair rinses – the compositions and features of the action of all these proposals for daily hygiene and not only can be found in the corresponding section of the online pharmacy.