Especially for those who know how to properly apply red lipstick, and are not afraid to emphasize their sexuality, the French YSL Beauté decided on a real beauty revolution. The brand’s makeup artists have created a new generation of lip cosmetics – a product that combines the properties of lipstick, gloss and varnish.
As the creators of the Rouge Pur Couture Vernis à Lèvres range assure, having received the status of a technological breakthrough even before the start of sales, the novelty not only took the best from traditional lipstick and lip gloss, but also borrowed some of the qualities of nail polish. Customers should expect that Rouge Pur Couture Vernis à Lèvres will not bleed and lose color exactly until you decide to wash it off. YSL Beauté’s makeup artists attribute to their invention such properties as lightness of texture and shine, similar to that of lacquered surfaces.
The concept of “nail polish properties” is reflected in the lipstick tube, which resembles a bottle of nail polish. The brush with which you need to apply Rouge Pur Couture Vernis à Lèvres will also seem unusual.
The range of shades in which the new lipstick will be presented can also be called winning. Unlike , YSL Beauté did not disregard fans of classic red and all its shades.
YSL Beauté decided to start the red revolution with an animated video, which depicted the process of creating a cosmetic phenomenon and reminded women that beauty does not tolerate compromise. And with Rouge Pur Couture Vernis à Lèvres, compromises can be forgotten altogether.