The new Pure Color eyeshadow palettes are available in three textures: matte, satin and shimmery. Metallic double palettes have been released specifically to create a spectacular sparkling Smoky Eyes. According to Tom Pesho, creative director for makeup at Estee Lauder, the new items will help the imagination when creating a whole world of images. “With this collection, the possibilities are endless,” says Tom. No wonder, now the Pure Color EyeShadow collection has 104 shades! So you can create any trendy fall makeup.
The new shadows use True Vision technology to create very rich colors. These shadows are able to reflect light and, depending on the intensity of application, give an effect from delicate watercolor to a flash of bright light.
Particular attention should be paid to applicators, in the new Pure Color collection the sponge applicator is designed for all 5 colors!