New Route through the local Mayoneseros

Gastronomic trend at the service of a sauce that enhances and combines the flavor of the best casual food dishes

Unilever Food Solutions has reconvened its initiative of the Ruta Hellmann’s, where hospitality establishments can join it with their proposals for “casual food”.

The new call for the route of local mayonnaise, has the support of the Spanish Federation of Hospitality (Fehr) and the Federation of Cooks and Confectioners of Spain. (Facyre)

At the moment, more than 2.000 restaurants are already registered in the Hellmann’s Route 2017 and participation is still open so that restaurants can differentiate themselves by offering their customers the latest gastronomic trends, as well as numerous advantages, such as, for example, the opportunity to participate in the raffle up to seven next-generation iPhones.

Facing the restaurant, it will gain visibility through the communication campaigns that are provided to all affiliated premises, as well as training in social networks, and the possibility of accessing numerous awards that include up to a complete redesign of the premises valued at 5.000 €.

The establishments, bars and restaurants that are committed to a gastronomic trend adapted to the current lifestyle, have a perfect opportunity to place their insignia and locate it on the website of the Hellmans Route gastronomic event.

A universe of gastronomic eccentricities, simple, straightforward and with great taste

With the inclusion of new establishments that offer their customers a table or bar, simple dishes, made from good raw materials, we are entering a clear trend in the rise of the hospitality industry, especially metropolitan.

Within this type of premises that bet on gastronomy and innovation As a lever of differentiation from its competitors, we have the always colorful and tasty hamburgers, in full culinary boom with incredible varieties of meat, breads and sauces, as well as those that develop a varied proposal of salads, sandwiches or tapas.

Is increase the value of the culinary with gourmet proposals, but accessible to all audiences, so that the customer experience is one of the most decisive proposals in the choice of one or another proposal by the consumer.

Little by little the mayonnaise sauce de-pigeonholes its mono-combination with the seafood or the coverage of the always exquisite Russian salad. his contribution to culinary elaboration, and even more the Hellmann´s, which presents an unctuous texture and consistency perfect to work it, cold or hot.