Just a few years ago, foundation only masked acne and age spots. Now everything has changed and become more complicated: the usual foundation has become a full-fledged skin care product. Below are three pieces of evidence.
Properties of modern tonal means
By 2018, foundations are no longer just make-up products and have acquired features that are characteristic of caring cosmetics. Moreover, every year the formats become more and more diverse (in addition to classic creams, there are cushions, fluids, serums in a bottle with a pipette), and the formulas are being improved.
Tonal creams have acquired the properties of caring cosmetics
With the development of beauty technologies, our requirements are also growing. Now we want the foundation to be able to do everything at once:
moisturize;
protect;
have a light texture and at the same time – good covering ability;
give a natural glow or matte without the effect of powder;
remain invisible on the face;
be persistent.
No, we don’t want too much from a single product. And we even know the means that meet all these requirements.
hybrid action
In this paragraph, we will talk about the new Lancôme – skin moisturizer Skin Feels Good.
This product works both as a make-up and as a day cream.
Thanks to light-reflecting pigments, it gives the skin a radiance, as if highlighting it from the inside.
The formula, based on moisturizing ingredients and antioxidants, improves skin condition and prevents the negative effects of free radicals.
SPF 23 protects against damaging UV rays.
The airy texture is easily distributed over the surface of the skin, visually smoothes it, evens out the color and hides imperfections.
A little more about the composition:
Vegetable glycerinLike a magnet, it attracts moisture.
hyaluronic acid – another well-known hydrofixator – binds and retains moisture in the skin.
Moringa extract protects against oxidative stress.
Thanks hydrofixer moisture level skin increases by 50% in five days use of the tool.
Skin Feels Good works as a foundation as well as a primer, day cream and sunscreen.
You can distribute it with your fingers, a beauty blender or a brush. If one layer is not enough, apply another one. It is impossible in this case to achieve the effect of a mask by overloading the skin. The skin will always look natural.
There are 8 shades in the palette, so choosing the right one is not difficult.
retouch effect
Semi-matte finish, the impression of a perfectly “retouched” skin and a complete absence of cosmetics – this is how a liquid foundation works Weightless Ultra Definition Liquid Makeup серии Naked Skin от Urban Decay.
The texture of the fluid merges with the skin, which makes it possible to apply the product in 2-3 layers without weighing down the makeup and the effect of a mask on the face.
Visual correction is provided by microparticles that scatter light. Contains no oils, parabens or fragrances. But there are more than enough useful substances.
Peptide Matrixyl 3000 firms the skin and fights wrinkles.
Lychee fruit extract derivative – lychiderm — reduces the negative impact of stress on the skin, prevents dullness and provides the effect of “highlighting from within”.
Antioxidants, green tea extract and vitamin E, protect the skin from the damaging effects of free radicals, and thus prevent premature aging.
sodium hyaluronate attracts and retains water, providing a long-lasting moisturizing effect. And water, as you know, is the main condition for the well-being of the skin, both internal and external.
When choosing a shade, keep in mind:
warm shades (their numbers end in “.0”) give a yellow/olive undertone;
cool tones (ending in “.5”) produce a pink/neutral undertone.
Convenient format
A sponge soaked in liquid foundation and enclosed in a powder box with an applicator is nothing new on the beauty market. But right now this format is gaining mass recognition and love (read more about its advantages here). Not so long ago, cushions were the privilege of luxury brands, but now mass-market brands have also launched their production. A good example is a compact tonal fluid. Cushion Nude Magic от L’Oréal Paris.
In addition to evening out skin tone, the cushion guarantees intensive hydration, gives it radiance, and often also protects it from ultraviolet radiation thanks to SPF.
We offer to master the application technique called “tap-tap”:
for a natural radiant effect, distribute the product with patting movements;
to even out complexion – smoothing;
movements can be alternated and combined to create the effect of the perfect “porcelain skin”.