New equipment from LG will “scold” its owners

Did you pour more powder into the cuvette than necessary, didn’t clean the filter in the washing machine on time, or blocked the air flow in the refrigerator? Now, for such a negligent attitude towards yourself, LG equipment will “scold” you.

The South Korean manufacturer of large appliances has equipped its refrigerators and washing machines with an unusual “expletive-warning” feature called “PCA” or “Proactive Customer Support”. What is this function and why is it needed, let’s try to figure it out.

According to the developers, the new features of LG technology are a means of additional monitoring of devices for possible problems in their work. That is, the error code on the display of the washer in the event of a breakdown will already be the final “verdict”. But to prevent breakdowns and notify about the potential danger of equipment failure is precisely the task of the Proactive Customer Support function.

Full details of LG’s new feature will be revealed at the show IFA, which will be held in the German capital in the near future.

But not everyone is positive about the scolding function from LG. For example, many experts are convinced that the success of a function is possible only if in practice it turns out to be more useful for owners than annoying.

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