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Nemiroff is a Ukrainian vodka brand owned by the international holding of the same name. The largest producer and exporter of alcoholic beverages in Ukraine has two factories in Nemirov, in addition, products under the Nemiroff trademark are bottled under a license agreement at the production facilities of the Belarusian plant Minsk Crystal and the Russian United Penza Vodka Plants LLC. The assortment portfolio consists of 5 collections, including 30 products. Deliveries are made to more than 80 countries of the world: every third bottle of vodka that is exported from Ukraine is Nemiroff. Key markets are post-Soviet countries, Eastern Europe, India, Middle East.
Historical reference. In the small town of Nemirov, where the Nemiroff distilleries are located, local grain and the purest natural water have long been used in the production of alcoholic beverages for their own consumption. By the middle of the 1872th century, the city fell into the hands of Count Potocki, who then gave it as a dowry to his daughter, Maria, who married Count Grigory Stroganov. And it was Count Stroganov who opened the largest distillery in Podolia in XNUMX. Due to its high quality, the products of the distillery have become famous far beyond the region.
In 1906, the plant came under the control of Stroganov’s daughter, Princess Shcherbatova, and began to produce up to 5 bottles a day. Vodka was supplied to Moscow and St. Petersburg, as well as to Europe. Shortly after the revolution, the enterprise was nationalized.
Since 1992, a new chapter in the history of the company opens: on the basis of the old distillery, a private joint venture was created to produce alcoholic beverages. After 5 years, the mission of the company was finally formulated and the targeted promotion of the entire range under the common Nemiroff brand began.
In 2003 and 2004, according to the industry rating World Millionaires Club (World Millionaires Club) of the authoritative British magazine Drіnks International, the Nemіroff trademark was recognized as the “No. 1 brand in the world in terms of development dynamics” among alcohol producers. According to the results of the same rating in 2005, the company entered the top three of the world’s vodka brands, along with Absolut and Smirnoff.
Awards
Chicago Testing Institute:
- 2004 – 2 gold (De-Luxe, LEX) and 2 silver (Original, Honey Pepper) medals;
- 2009 – 2 silver (Delikat, Original) medals.
Consumers’ Laurel, Польша:
- 2007 – Gold (Nemiroff Cranberry) medal.
International Wine & Spirit Competition, Лондон:
- 2008 – Silver (Original) medal;
- 2011 – Gold (LEX Ultra) medal.
The Vodka Masters, London:
- 2007 – the highest award Master (Original), gold (LEX) medal;
- 2009 – 2 gold (LEX Ultra, Nemiroff Birch Special) medals;
- 2010 – the highest award Master (Premium De-Luxe), gold (Original) and 2 silver (“Ukrainian honey with pepper”, Delikat) medals;
- 2011 – 2 gold (Delikat, LEX Ultra) medals.
World Spirits Competition, San Francisco:
- 2010 – 2 double gold (Delikat, LEX Ultra) medals;
- 2012 – Double gold (Distinct), gold (LEX), 2 silver (Delikat Original) and bronze (LEX Ultra) medals.
TERRAVINO MIWSC, Israel:
- 2011 – Best Vodka title and double gold (Delikat), 2 gold (Original, LEX) and 2 silver (Ukrainian honey with pepper, Nemiroff Wheat) medals.
Los Angeles International Wine Competition:
- 2013 – Silver (Original) medal.
International Spirits Challenge:
- 2015 – Gold (Delikat), 2 bronze (Original, LEX) medals;
- 2017 – Gold (Nemiroff Premium De-Luxe) medal.
World Drinks Awards, Лондон:
- 2017 – The best vodka in the world (Premium De-Luxe in the Pure Neutral category, Nemiroff Premium Cranberry in the Flavoured category).
Prodexpo (Moscow):
- 2011 – 3 highest awards “Star of Prodexpo” (Delikat, “Ukrainian Birch Special”, “Nemirovskaya Special”).
Interesting Facts
Nemiroff is one of the few vodka brands actively using product placement to promote their products. The most striking example is the clip of outrageous singer Lady Gaga, in which actors depicting the Russian mafia drink Nemiroff Lex vodka. Despite possible ambiguous associations, the company’s marketers decided to take a risk – and won: the number of views on YouTube exceeded 630 million times, the video was recognized as the most popular in 2010.
Since 2011, the company has experienced a protracted corporate conflict, which was resolved only in 2017. Proceedings were conducted in the London court, which delivered its verdict in favor of the majority shareholders, who advocated a change in the company’s management. Minority shareholders represented by the Glus family lost a 25% stake, which was sold to compensate for the losses incurred.
Types of vodka Nemirov
Nemiroff Distinct, 40%
For the production of vodka, water from an artesian source is used, which is naturally filtered, passing through the mineral layer of the Precambrian period. The technological process provides for 10 degrees of purification of the drink and double blending. The result is a product with a mild aroma without chemical tones. A silky taste with fresh notes of aloe leaves and hints of spices – cloves, white pepper, dry vanilla – matches it. The cap with the dispenser is equipped with a unique sealing system that prevents the secondary filling of products into the bottle and the ingress of foreign particles.
Nemiroff Delicate, 40%
This “white” vodka owes its silkiness to the original author’s recipe, thorough distillation and repeated purification using birch, coconut, and stone fruit charcoal filters. Crystal clear artesian water and Lux alcohol softened with ginger create a special aroma of the drink with clear mineral tones and notes of lemon balm, linden honey, and pepper. It is bottled in classic damask bottles with an ultra-clear label. She has received numerous awards at competitions in the UK, Belgium, and the USA.
Nemiroff Lex, 40%
The super premium product is created on the basis of an original recipe using high quality raw materials and the latest technologies. Thanks to an unusually long post-blend rest, the vodka acquires exceptional softness and a sweetish aroma with hints of anise, lime blossom and juniper berries. The guru of industrial design, the Frenchman Philippe Sey, was involved in the work on the corporate style of the packaging. To appreciate all the nuances of taste, it is recommended to drink the drink chilled.
Nemiroff Premium De-Luxe, 40%
Vodka of premium quality, which is confirmed by numerous awards at international competitions of spirits. It has a balanced taste, tinted with fresh mint notes. Only local ingredients are used for production: water from an artesian spring in Podolia, Ukrainian grain. The product is purified in accordance with traditional technologies and undergoes additional processing using carbon filters, which makes it very soft. In 2017, at the International Spirits Challenge representative competition, the drink won in the premium segment and was awarded a gold medal.
Nemiroff Honey Pepper, 40%
The flagship vodka of the Shtofnaya collection, which won the interest of consumers with an unusual combination of ingredients. A feature of the recipe is the presence in the composition of the extract of red chili pepper and natural honey collected from steppe and meadow herbs. The taste of vodka is velvety soft, with hints of caramel, honey gingerbread, nougat. In the aftertaste, spicy peppery notes are felt, complemented by spicy nuances of bay leaf. It has the property of favorably shading and emphasizing the taste of Ukrainian and Russian cuisine.
Nemiroff Cranberry, 37,5%
Cranberry-flavored vodka will please with a long dessert aftertaste and will appeal to lovers of digestifs. Noble-sounding mineral notes are in harmony with exquisite berry sourness, together they form a unique bouquet of the drink. The manufacturer recommends drinking this vodka like a liqueur: slowly, in small sips, to feel the whole palette of flavors. The drink also proved to be excellent as a base for cocktails.
