Natural ingredients in cosmetics

To earn the right to be called a brand of natural cosmetics, it is not enough to include a plant extract or oil in a pair of formulas: modernity puts forward more stringent requirements for natural products. And the new concept of the French brand Garnier largely answers them.

Natural cosmetics Garnier

“Naturality plus efficiency” – this formula of success was brought out by the Garnier brand at the beginning of the last century, releasing its first product based on cornflower blue water. Throughout its history, the brand has actively used components of natural origin in its developments, so with the advent of the global fashion for eco-care, the Garnier brand naturally did not stand aside.

© Garnier

An epochal moment was the launch of the Basic Care range and Fructis Superfood hair masks. They are characterized by:

  • 96 – 98% botanicals in the composition;

  • transparent formulas – the entire composition is prescribed on the package;

  • eco-friendly packaging Made from 25% recycled plastic, 100% recyclable, manufactured in a sustainable production facility in Kaluga;

  • laws of “green cosmetics” – Ingredients are sourced from renewable sources.

Garnier is a L’Oréal brand № 1 in the Sustainable Sourcing Program, which provides income to the local population of countries from which natural ingredients are exported, that is, it contributes to the well-being of producers, guaranteeing respect for natural resources and the environment.

To date, Garnier uses in its formulas 21 natural ingredient, each purchased through the Sustainable Supply Program.

These components are included in 300 brand productssold all over the world.

© Garnier

New cosmetics Garnier with natural ingredients

In 2019, Garnier officially unveiled its new “From Garnier Naturally!” logo. and a new “star” in the collection of natural ingredients – aloe vera.

Hair mask “SuperFood Aloe Moisturizing”

Before launching the new Superfood product, Garnier launched a consumer and influencer selection campaign to select the ingredient for the new Superfood hair mask. Aloe vera gel won the majority of votes, which is understandable since this ingredient is highly regarded for its moisturizing abilities.

This is how another vegan formula (without ingredients of animal origin and their derivatives) was born, the composition of which is 98% natural.

“Superfood Aloe Hydration” Fructis by Garnier:

  • does not contain components of animal origin;

  • is a biodegradable (98%) formula;

  • does not include silicones;

  • in addition to aloe, it is enriched with nourishing oils of coconut, soybean and sunflower.

© Garnier

Like all Superfood Garnier hair masks, this product can be used in three ways:

  1. as a conditioner;

  2. as a mask for intensive care;

  3. as a leave-in treatment.

Garnier Skin Naturals Hyaluronic Aloe Facial Gel

This moisturizing formula uses organic aloe vera extract, raw materials are grown organically in the southeast of Mexico.

Aloe leaves, which are mostly water, must be processed within the first 6 hours of harvest. To preserve all the beneficial properties of the plant, it is placed in a special organic powder that does not contain preservatives.

The second active ingredient is hyaluronic acid, which perfectly moisturizes the skin. For the formula, it is derived from plant sources such as soy.

This crystal clear gel with a light, refreshing texture can be applied:

  • a thin layer as a day or night moisturizing treatment;

  • in a dense layer like a mask (avoiding the area around the eyes and lips) – after holding it on the face for only 3 minutes, it is necessary to remove the excess with a cotton pad.

Hyaluronic aloe gel is able to provide a moisturizing effect for 48 hours.

You can read more about ingredients, production processes, quality and safety requirements here!

Leave a Reply