According to Dove, sometimes at 9 a.m. natural beauty is replaced by a mask that a modern woman wears at the beginning of the working day, trying to correspond to a certain role, image and stereotype adopted in society.
In another attempt to prove that beauty has many natural faces, the brand held an exhibition in Vietnam with 10 Beauties before 000 am. It actually includes 9 photographs of ordinary women, taken in the morning – until the moment when various cosmetic brands claim their rights.
The exhibition follows the release of Dove – The Secrets before 9 am, featuring famous women and the morning hours of real beauty.
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