«Here and Now», the principle of Zen practice, the most practical school of Buddhism, which emphasizes the importance of one’s own experience and ordinary life. How does this belief fit into the life of the founder of the Dozhd media holding?
“You know, I associate you with only one phrase — “here and now,” a friend told me many years ago. When the Dozhd TV channel appeared, that is how we called our main newscast. If you look for different meanings in this phrase, then this is probably about me. What is happening here and now is important. It affects what will happen tomorrow. And therefore — tear off one place from the chair and do everything that depends on you. Act in context, according to the situation. In this sense, our experience on the Dozhd was very vivid. When, one after another, you face different challenges, your momentary presence and your decision is important. When we had the most difficult period, friends said: «Listen, God gives everyone a test according to their strength.» And while you have this strength — overcome, act. And when you get the second, third, fifth blow, you suddenly seem to stop paying attention to them. Is it impossible here? Okay, forget about it, let’s go differently. You just start making decisions quickly, without thinking about why you hit again. “Here and now” is not a phrase that excites me, but it fits me perfectly. She is mine».