Nars: Nars cosmetics

In the summer of 2013, the long-awaited launch of the Nars cosmetics brand took place in Russia, and in just a few months the make-up and face care products of this brand became very popular. However, this is not surprising: many girls have already heard about Nars. Cosmetics from this brand were often seen on backstages at Fashion Weeks around the world, and in addition, Nars was often mentioned in their interviews by many stars. So, among the fans of this cosmetics are Jennifer Lopez, Sarah Jessica Parker, Gwyneth Paltrow and many others.

But where did it all start? And how did the Nars brand manage to become so popular?

The founder of Nars is the world famous makeup artist François Nars. Before creating a brand under his own name, François managed to gain tremendous experience in the field of beauty. He graduated from the Carita make-up school in Paris, then worked for a long time in New York as a makeup artist on fashion shoots. After receiving good recommendations, Nars begins to cooperate with the Versace brand. But a few years later he transferred to the fashion house Marc Jacobs as the head of the work of makeup artists at the brand’s Fashion Week.

François Nars came up with the idea of ​​creating his own cosmetic brand almost at the beginning of his career. According to him, when working on shows and filming, he always lacked the right shades. So, in 1994, he decided to present his own collection of lipsticks. Thanks to the rich shades of lipsticks, they instantly became popular. And François, inspired by his success, began work on other collections. As a result, now the Nars assortment includes about 400 products. And the makeup artist seeks inspiration for the constant renewal of collections and the creation of new ones on his own island Motu Tané, which he acquired in the 2000s. “Motu-Tane Island inspires me to create new colors. When I am there, so many ideas come to mind. It is a magical place, ”says François Nars.

The collection of autumn makeup 2013 includes products that are indispensable for creating a bright and memorable image.

For eye makeup, François Nars created four shades of eyeshadow for every taste: provocative and unusual blue-violet tone Kamchatka aqua Bavaria; as well as restrained and calm gray Nambia and beige-brown Yamal. Also for the eyelids, the make-up artist presented two shades of pencils of dark chocolate tone Via De ‘Martelli and light sandy Las Ramblas.

The fall 2013 lip makeup from Nars is also very impressive. The collection includes two unforgettable shades of matte lipsticks – purple, or, as François himself says, the color of the orchid, LaPaz, and also the ginger-pink Peloponnese; and two shades of pencil – pale pink Paimpol and scarlet MysteriousRed.

And, of course, the creator could not ignore the manicure. This fall he proposes to paint his nails in bright purple Fury and light gray Galathee.

First of all, the Nars brand is good because in the palette of shades of eyeshadows, lip glosses and lipsticks, you will definitely find the color that suits you. Because François Nars believes that women should have a choice. “There are so many opportunities for women now. It used to be only one style in vogue. Things are different now. There is so much freedom in the interpretation of the concept of “beauty” today. The idea of ​​NARS is to give a woman the opportunity to find the style and the image that suits her best. We never dictate. We provide opportunities ”- this is the concept of the Nars brand from its creator.

Also, Nars has funds that simply cannot be ignored. The main bestseller is The Multiple. Thanks to its unique lightweight creamy formula, the stick can be used as a highlighter, as a lip balm, and as a shadow. Moreover, the palette of shades is dominated by colors for every taste: from light pink and beige to brown.

There are other interesting products in the collection of the brand. For example, a reflective fluid to help create a natural glow on the cheekbones. It can be applied in different ways: both directly under the foundation, and a few minutes before applying it. Also, the fluid can be mixed with foundation and applied to the face.

Many stars in their interviews often mention another good brand remedy – bronzing body gel with Manoi oil. It has several advantages: it gives the skin an even bronze tint and radiance, and also moisturizes and nourishes. Also, one cannot fail to note its pleasant aroma, which lasts on the skin throughout the day.

In addition to decorative cosmetics, Nars also offers skin care products – NARSskin. The line includes products for all skin types.

There are a lot of stars among the fans of Nars cosmetics. For example, actress and singer Jennifer Lopez has been using Nars for a long time. And her favorite tool is Orgasm pink-peach blush.

Actress Jennifer Aniston, who prefers natural makeup, also admitted more than once that she owes her image to the means of this brand. Her favorites are Matte Multiple in Laos Pink and LipPencel in Natural Pink Guava Satin.

Nars cosmetics are also used by Emmy Rossum, Mila Kunis, Ashley Greene, Emily Blunt, Christina Ricci, Kate Beckinsale.

François Nars, like a true professional, is ready to share his secrets on creating the right makeup. In 2001, he published the book Make up your mind. It includes photographs of famous models that Nars has worked with. And using their example, the makeup artist explains in detail how to repeat a certain image.

In 2011, François published a sequel to the book “Make up your mind: express yourself”. It includes photographs of ordinary New Yorkers of different ages. The book describes more sophisticated makeup techniques and instructions for using cosmetics.

In addition to these two makeup tutorials, Nars has a photo album “X-RAY” (1999) and a photo album “NARS 15X15” (2009). In them, the makeup artist presented the best photographs of his work from the shooting.