My Rose

The rose, as you know, is the symbol of Bulgaria. Since ancient times, this country has been famous for breeding special varieties of oil-bearing roses, as well as for the extraction of rose oil. In Bulgaria, there is also the famous Rose Valley – a region where a large number of rose plantations are located. This area of ​​the state is the center of production of valuable rose oil. That is why cosmetics made on the basis of the ingredients of the Bulgarian rose, in fact, has become one of the “visiting cards” of the state. The Bulgarian cosmetics company Lavena is one of the leading manufacturers in the country, producing, among other things, cosmetics under the My Rose brand.

The history of the appearance of a cosmetic brand

The use of rose oil in cosmetology, of course, cannot be attributed to the inventions of the Bulgarian people, since its healing, moisturizing and rejuvenating properties were known even to the inhabitants of Ancient Persia, and only privileged residents, mainly ruling persons. However, the Bulgarians, on whose lands the oil-bearing rose began to be massively planted since the 17th century, literally made rose oil and everything connected with it a symbol of their state.

One of the cosmetic companies involved, among other things, in the production of products with rose extracts and oils, is Lavena. It began its activity in 1962, at that time as a company specializing in the distillation processes of essential oils extracted from various plants. Since that time, the company has been expanding and growing, opening new production facilities and laboratories, attracting scientists, biologists, and engineers. Today, Lavena is one of the largest producers of not only rose, but also lavender oil in the world. The company owns large areas of plantations, as well as its own agricultural machinery, distillation equipment, laboratories.

Lavena is the direct owner of the My Rose brand and has been producing My Rose of Bulgaria cosmetics since 2015. It is this brand that does not have a long history, but has already managed to gain consumer confidence as a structural component of the popular Lavena brand.

In addition to this brand, Lavena also produces other products:

• Maternea: cosmetics for pregnant women, as well as for women after childbirth;
• Bebble: a line of natural children’s cosmetics;
• Footprim: A line of foot gels and creams.

Hand creams and other moisturizing cosmetics are produced directly under the Lavena brand.

Assortment: what My Rose offers the buyer

The Bulgarian rose brand is produced using the technologies and research results of the Lavena laboratories, accumulated over more than 50 years of its existence. Vast experience in the development and extraction of essential oils is the theoretical and practical basis on the basis of which the company was able to create a line of natural products for complex skin care for the body, as well as for the face. The complex of cosmetic and cleansing products contains a natural extract of the Bulgarian rose, which is a source of valuable trace elements, oils, vitamins necessary for the health and beauty of the body.

In the hair care series, the brand offers shampoo, balm and mask for all hair types. The manufacturer claims that the products are suitable, including for irritated and dry scalp.

The body care line includes:

• shower gels;
• cream soap;
• bath foam;
• liquid soap;
• cleansing and moisturizing body milk;
• scrub;
• creams for hands and feet;
• wet wipes;
• nail polish remover.

For the face in the My Rose series, the buyer is offered various cleansing products – foam for washing, as well as an exfoliant, and for moisturizing – rose water, day and night creams. In addition to rose oil, the products also contain other beneficial elements, such as coconut oil, vitamins A and E. My Rose of Bulgaria cosmetics are designed for normal or normal and dry skin types.

Taking care of aging skin implies more intensive and targeted care, namely the use of a lifting system consisting of an anti-wrinkle day and night cream, as well as an anti-aging cream for the skin around the eyes.

All products have a characteristic and recognizable aroma of the Bulgarian rose.

Production facilities and raw materials of the company

Lavena is a well-known Bulgarian brand, which initially positioned its activity only as a distillation of essential oils. Its production facilities (factories), as well as agricultural and distillation equipment, are located on the territory of Bulgaria. Later, when Lavena started making cosmetics, she opened her own laboratory for research and experiments, as well as for testing outgoing products.

At this stage of development, the company is making significant investments in the creation of systems for the provision of production and laboratory practices, for the arrangement of warehouse and production areas, laboratories.

For the manufacture of cosmetics, the company uses essential oils of its own production, for which it processes raw materials collected from its plantations. In addition, the company does not use parabens as preservatives. At the same time, in the composition of the products you can find many moisturizing components – panthenol, glycerin, castor oil, vitamins.

All substances purchased for the manufacture of cosmetics go through several stages of control before they enter the work, including toxicological and radiological control.

Quality control and company certification requirements

Despite the fact that Lavena is not a world-famous brand, but is widely known, mainly only in Eastern and Western Europe, the company takes the quality of its products very seriously. All stages of production go through several stages of control, from the selection of raw materials to cosmetic monitoring of the quality of the product after its release. All products before entering the market undergo appropriate testing and testing. The safety of the product, its hypoallergenicity, skin, eye and hair tolerance are subject to verification. In addition, all components of the formulas before the start of the production cycle undergo the prescribed types of control.

Once a particular product is prepared, it is tested for the effectiveness, safety and stability of the formula. In the future, the company monitors the feedback of its customers, responding to any atypical and unsafe reactions to the product.

Lavena’s production is carried out according to ISO 9001:2008, registered by Lloyd`s Register Quality Assurance, and has a corresponding certificate.

In addition, the company has a certified quality management system ISO 9001:2000 LRQA.

As a large local manufacturer, the company participates in the implementation of the international association and voluntary initiative Responsible Care, which is aimed at ensuring human safety at work, as well as protecting the environment. Since 2006, the Testing Laboratory of the brand has an appropriate accreditation certificate, and since 2002, the company has received a Certificate of Participation in the International Federation for the Trade in Essential Oils and Aromas (IFEAT).

Essential oils extracted by the company also have various quality certificates, including Koher ivrit, Koher english.

Demand for the company in the world, awards and partnerships

Produced in Bulgaria at modern factories, My Rose products are supplied to 16 countries of the world, and have already acquired their own circle of consumers. In addition, Lavena successfully exports the high quality essential oils it extracts to Europe and Asia, so it has already become known as a serious and reliable manufacturer.

All activities of the brand are aimed at developing and popularizing a national cosmetic product of high quality, but at an affordable price.

The My Rose of Bulgaria brand is gradually gaining fans not only in Europe, but also in Asia, although it has not yet gained wide world popularity. Today, the brand is working to popularize the use of the achievements of modern science in conjunction with ancient knowledge and skills in the use of the healing properties of herbs and plants.

Lavena, as the owner of the My Rose brand, has won a number of prizes and awards for its beauty products.

Since 2002, the company has been holding the IFEAT Membership Certificate. In the same year, she received the first prize in the field of local production of cosmetics and perfumes at the Fair of Manufacturers of Bulgaria.

In 2004, the brand was awarded a Diploma for its contribution to the medical and pharmaceutical policy of the state.

In 2006, the company was awarded the prize of the Bulgarian National Association of Producers of Essential Oils, Perfumes and Cosmetics, as well as the Bulgarian Rose certificate for achievements in cosmetology. At the same time, the products were also recognized internationally by awarding the Beauty Eurasia Exhibitor Certificate in Istanbul, Turkey.

The main partners of the My Rose of Bulgaria brand are distributors in countries that buy brand products for sale, as well as large cosmetic and perfume chains, pharmacy chains, retail and online stores.

Directions of the company’s activity: production, ecology, philanthropy

As a member of the international organization Responsible Care, the owner of the My Rose brand, Lavena is very attentive to the issues of occupational safety for its workers, constantly introducing new technologies to automate processes and reduce the risk of injury.

In addition, the company takes care of environmental protection by controlling and minimizing waste generation, saving the consumption of natural resources in technological processes.

The company is a member of specialized organizations – the International Federation IFEAT, the Bulgarian National Association of Essential Oil Producers. BNAEMPC aims, first of all, to protect the interests of its members, inform them about changes in the norms of state and international legislation, and cooperate with the state apparatus of Bulgaria.

As a representative of the Bulgarian national manufacturer, the company is a member of the Bulgarian Chamber of the Chemical Industry and the global initiative “Responsibility and care of companies in the chemical industry”, the Bulgarian Chamber of Commerce and Industry, the Bulgarian Chamber of Commerce.

The activity of the brand is not limited only to the economic component. For example, in 2016, the company sponsored the Open Rhythmic Gymnastics Tournament in Russia, organized by the RFSO Spartak sports society.

Where can I buy products

Pharmacy Monastyrev.rf

On the pages of Monastyrev.rf online catalog there are body and face care products – micellar water, day and night moisturizing face creams, cleansers, as well as a hand cream with Bulgarian rose extract and oils, and nourishing milk to moisturize the skin of the body .

My Rose of Bulgaria is a trademark that appeared in Bulgaria just a few years ago. To create and promote it, the owner company Lavena used all its main assets – experience and developments over more than 50 years of its existence, a material base located on the territory of Bulgaria, scientific and technical knowledge, its own production and extraction of essential oils. Thanks to this, today the brand is gradually becoming more and more popular with foreign consumers.