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Morosha is the most dynamically developing vodka brand in the world according to the international research agency IWSR. Positioned as the world’s first vodka, which includes mineral water. The rights to the trademark belong to the largest alcohol producer in Eastern Europe – the Global Spirits holding. Products are produced at the Lvov Hetman distillery, in addition, vodka is produced under a license agreement by the Russkiy Sever plant in Vologda and UniAlcoGroup in Belarus.
Historical reference. The Global Spirits holding brought the Morosha trademark to the market in 2011, and just six months after the launch, sales of vodka reached a monthly volume of 1 million bottles. A year later, the eco-brand already owned 15% of the Ukrainian market, it was included in the rating of The Millionaires Club (Millionaires Club), compiled by the authoritative publication Drinks International. The main production is concentrated at the facilities of the Lviv distillery “Getman”, acquired by the company in the same 2011. €12 million was invested in the re-equipment of the enterprise, of which €2 million was the cost of a unique automated line with touch control, with a capacity of up to 25 bottles per hour.
A feature that the manufacturer emphasizes in every possible way: vodka is produced on the basis of living mineral water, which is not subjected to additional processing and filtration. It is obtained from the Mizunsky source in the Carpathian Mountains, purified only from coarse impurities and defended. For different assortment positions, water taken at a certain height is used – from 400 to 1000 meters.
The brand’s products are bottled in unusual drop-shaped bottles, developed with the participation of designers from London Brand Consulting. The idea of environmental friendliness laid down in the basis of the brand is also supported by stoppers made to order in Italy.
“Morosha is also produced by the youngest asset of Global Spirits, the Distillery Russkiy Sever, located in Vologda. Here, production is based on water extracted from the mineral springs of Karelia. The vodka produced by the licensee of Global Spirits in Belarus, the UniAlcoGroup plant, is created on the basis of water from the National reserves and protected areas.
Awards
Prodexpo:
- 2012 – Star of Prodexpo (“Morosha Karpatskaya”), silver (“Morosha Zapovednaya”) medal;
- 2013 – Star of Prodexpo (“Morosha Softness level No. 1”), gold (“Morosha Premium”) medal;
- 2015 – Special prize of the competition (products of TM “Morosha”).
Best vodka/Best vodka, Moscow:
- 2015 – gold (“Morosha Level of softness No. 1”) medal.
International tasting competition Ultimate Spirits Challenge, New York:
- 2016 – Gold (Morosha Premium) medal with the rating “Excellent, highest recommendations” from a professional jury.
WSC, San Francisco:
- 2013 – Silver (Morosha Premium) medal.
International Spirits Competition, San Diego:
- 2014 – Gold (Morosha Premium) medal.
Wine Enthusiast rating:
- 2013 – 90-95 (“Morosha Karpatskaya”),
- 2015 – 96-100 (“Morosha Softness level No. 1”).
Types of vodka Morosha
Morosha Dzherelnaya, 40%
The secret of the unusually mild taste of vodka lies in the use of mineral water from a natural spring located in the Carpathian Mountains at an altitude of 470 m. This water is considered the standard of purity and does not require additional softening. Alcohol is created on the basis of selected varieties of wheat grown in the best grain regions of Western Ukraine. The drink is characterized by a bouquet with tones of resin and juniper branches. Grain, slightly starchy notes, light vanilla creaminess and a harmonious symbiosis of confectionery spices with pepper are felt on the palate. Gastronomic recommendations: serve with steaks, white fish dishes, pickled peppers.
“Morosha Karpatskaya”, 40%
The flagship vodka of the brand, awarded the prestigious award – Prodexpo Star. For its production, water is taken from a mineral spring located at an altitude of over 600 meters in the Carpathian tract. The recipe includes an infusion of oatmeal, which makes the texture of vodka silky soft. It has a delicate aroma, in which bread and spicy notes appear, vanilla is guessed. Taste nuances – shades of mountain honey, fresh pastries and spices – complement and reinforce each other. The drink can be consumed in its pure form, with ice, as part of simple or complex cocktails.
Morosha Zapovednaya, 40%
The high quality of vodka is due to the use of crystal clear mineral water from the springs of the Lisinets tract, located at an altitude of more than 800 meters in the Carpathian Mountains. Water is filtered naturally and does not need additional purification. The inclusion of aromatic spirits of medicinal verbena and collection of Carpathian herbs in the recipe adds depth and expressiveness to the bouquet. A drink with a fresh and mild taste is great for making cocktails that include ingredients such as mint, lime, green apple. This summer lightness is also intended to be emphasized by the design of the bottle, designed in mint tones.
“Cloudberry on the water of Lake Synevir”, 40%
The name of vodka contains the secret of its popularity – water for production is taken from an alpine reservoir, located almost a kilometer above sea level. Shades of eucalyptus and linden are harmoniously combined in the aroma, and the taste is remembered with a silky texture. In development, the alcohol is assimilated, showing berry astringency and light minerality in the aftertaste.
“Morosha PREMIUM”, 40%
Premium vodka, the outstanding qualities of which are marked by many awards at international competitions. Water for it is extracted from the same source in the Carpathian Mountains as for other brands of the brand, but from a maximum height of over 1000 meters. Refinement of the bouquet is given by special ingredients – alcoholized infusions of wild rose and fragrant verbena. The drink has a velvety-soft taste with notes of honey from highland herbs and a hint of licorice. Options for snacks that are in harmony with exquisite vodka: sturgeon balyk, pancakes with black caviar, smoked trout, boiled pork.
“Morosha Vodograynaya”, 37,8%
An exclusive series released for one of the retail chains. Created on the basis of high-mountain mineral water produced in the Ivano-Frankivsk region. The peculiarity of the recipe is exclusively natural additives: alcoholized infusions of lemon peel, elderberry, yarrow. These ingredients form a special flavor range of the drink, full of fresh citrus and sweet grassy notes. The design of the bottle uses a golden-orange palette, symbolizing the autumn beauty of the Carpathian Mountains. As appetizers, you can serve traditional dishes of Ukrainian or Russian cuisine to the table: salted bacon, dumplings, jelly with horseradish, smoked salmon.
Morosha Softness level No. 1, 40%
Produced in Russia, on the basis of high-quality alcohol “Alpha” and water from mineral springs located on the territory of the national park in Karelia. Distinguished by its bouquet, bready and balsamic notes, complemented by hints of caramelized cereals. The palate impresses with its softness and balance, clean “exhalation”, sweetish aftertaste. Smoked trout, herring, cold cuts will make a good gastronomic pair with vodka.
