There are some things that usually elude those who are just about to start their own business. Most of all, such people are afraid of money, or rather their absence. More precisely, their need in business, in their absence on hand. Money is used in every business. All assets are accounted for in money, and not in anything else.
Any normal person, thinking about them, concludes that he really needs a lot of money to start a business — such an amount that will cover all expenses. Well, right! And what is wrong, right?
It will probably take even more: after all, he is an inexperienced person and cannot take into account all the expenses in advance. All his experience in managing a household budget only confirms this premise. And since any normal person does not have this money, then there is no business either … And for this reason, normal people work “for hire” and, as a rule, in an unloved job and, of course, without decent pay. Everything fits, everything is right.
But we were talking about normal people. For people with a different psychiatric diagnosis — entrepreneurs — this thesis sounds so strange that, often, they cannot even figure out how to intelligibly answer such nonsense.
The difference here is not in logic, although the conclusions are sometimes diametrically opposed, but in the perception of the world and the initial assumptions that people sometimes unconsciously operate on. The difference is so fundamental that no argument can overcome it. In fact, this misconception is based on a very popular idea of people about the world as a sequence of some static slide pictures, logically and mechanically replacing each other. Like a film made up of frames. In this view, you need to: first spend money, get everything you need, work, and then, with luck, you can do nothing for the rest of your life … these are such harmonious ideas about the world.
Therefore, non-entrepreneurs only go into business when a lot of money suddenly falls out of the sky — more than they can spend. That is relatively rare. And their business, if unforeseen complications do not happen, is stable and smooth — after all, the available resources are limited by the money that has fallen.
However, worldview is such a topic that one can argue endlessly. But why? Let’s move on to a practical analysis. Suppose that in the world there is not only matter, but also energy, space, time, and also, no matter how trite it sounds, information, mind and will. Many people pass by this interesting fact of reality, believing that matter is primary, and everything else is its derivatives. This is how they live: being determines their consciousness, and their “unfair” world is harsh, but reliable and predictable, like a cuckoo clock.
And there are those for whom everything happens the other way around: consciousness determines being, including for others. Inappropriate types.
In fact, it looks like this: at first I thought up something (decided, decided), and then I implemented it into my life. Or not only in your own, but also in someone else’s. And now this life — mine or even someone else’s — lives according to the laws that were born in my head.
I’ll try to cross these two worlds. It is worth introducing the concept of time into our universe, where everything happens according to our laws, such amazing things as credit, rent, leasing and deferred payment appear almost immediately. Some words seem familiar… In the world of consumerism, such a concept as «credit» is known — «use today and pay tomorrow.» From the point of view of the consumer, there are many complaints about this approach: you still have to pay, and often more than if you paid now, and the money by this time … already yesterday. You take someone else’s money and for a while, but you have to give your own and forever … In the world of entrepreneurship, the concept of «use today and pay tomorrow» looks completely different: we «for this» get access to a resource that makes a profit, we benefit from it and only after that we share some part of it… That is, we get a profit from the fact that we simply entered the club of “opening our eyes” and “bearing responsibility” (about responsibility – separate comic verses).
About the resources that are needed for almost any business. They can be conditionally divided into: raw materials, means of production, areas, working hours, finished products, sales channels, non-production costs. Each of the resources in business is, of course, measured in money. And, of course, you can just buy it … many do just that. But don’t let that fool you.
Can raw materials be borrowed? Can. Or you can simply with a deferred payment, in which case you don’t even give an entry fee and don’t pay interest. And it is possible on credit, and even with a deferred payment. The means of production are even better. They can not only be taken on credit, but also rented, as well as purchased on lease. What makes them significantly cheaper, in the limit — for nothing. That is, it allows you to get money from nothing real! Material gain is made from time! How is it with old man Einstein: “E is equal to em tse square”? And nothing relative!
And then there is such a thing: «working time»! Do you know the principle «as you stomp, so you pop»? In relation to the working time of employees, the monthly fee is a free loan for a month. People do the work, and they get paid only after the results of this work are realized. Well, aren’t there miracles in physics?
area and time. It is clear that renting saves money. But «time» doesn’t end there! If the areas are located farther from the financial centers (and for many businesses such proximity means nothing), then they are cheaper! Simply due to the fact that many of them take longer to get to. In Russia, the price of such areas tends to zero: we have many completely abandoned settlements, where there is a built-up infrastructure, but there is no, or almost no, indigenous population. What makes usable areas there almost free. But the wilderness is not the only source of cheap space. There are, for example, infrastructural price fluctuations, and frankly temporary: office space in huge shopping centers, as a rule, is underfilled, “boutique” trading floors in residential areas also do not experience overload … and many other areas that are not enough in the country, region, city, are locally redundant. In fact, this means that the owners, without risking anything, can rent them at a discount, or deferred payment, for example, for six months.
Finished products and time. Have we already talked about deferred payment? And there is also a prepayment: when you are paid to start working. For you to start working. Prepayment can often reach 100% of the price, by the way. Moreover, having shipped a certain part of the products, you have the legal opportunity to demand an advance payment for the following batches. And it depends not on “objective reality”, but on your ability to bargain. Sales channels. Most businesses spend a significant portion of their income on product promotion. But not everyone does this. Do you know why many do not like MLM? For the fact that there products are redeemed by distributors. In practice, this means that your product has not yet reached the end consumer, and you already have money. Moreover, the distribution network tends to form its own inventory. That is, you can sell more than the current commodity demand allows.
The source of money can also be simply a competent approach of the inventor. Do you know that an inventor’s RBI is considered when there is no object, but the effect of his actions is already there? For example, with well-constructed marketing, you will not need direct advertising and polite sellers — a queue will be drawn behind your offer. And with a well-decided ideology, people will work for you for free, convinced that they are pursuing only their own goals. Or, for example, there are businesses that do not consume their own raw materials — they simply process what customers send them. Finally, in many regions of the world, unprofitable enterprises are sold in such a way that they still pay their buyer substantial money, because they have strict labor laws and the presence of a workforce of skilled workers is considered a liability.
How people perceive the world is how they draw conclusions. And, then, they live on them … and receive confirmation of their assumptions. And different people need a completely different amount of money to carry out the same economic activity. As a result, as the classic wrote: the rich get richer, and the poor get poorer. And the point here is not at all in the number of IQ points and not even in the education received. Destruction is in the mind.