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Showing diners what they are going to eat is a challenge for every restaurateur.
With creativity and technology applied to gastronomy, you can exceed the expectations of the client or fall too short.
The solution is already within everyone’s reach: virtual reality. With it you can show your customers exactly what they are going to eat, you will forget to describe the food and they can see it as if it were really there. In addition, it will put you on the map of a public that loves technology and innovation.
There is already a restaurant in Spain that dispensed with the traditional menus and shows its food with augmented reality, it is Vida & Comida, located in Salamanca, and it has two restaurants, for two totally different audiences.
This video is the one of the presentation of its menu in virtual reality:
The app that does this is called Kabaq. Let’s talk about it.
What is KabaQ and why use it
What we have just seen is KabaQ, an app for Android and iPhone that allows you to generate 3D models of the food dishes that you serve in your restaurant and then present them in virtual reality to your customers on the menu.
The advantages of using this type of menu with KabaQ are:
- With a virtual reality menu, online reviews and expectations are eliminated: the customer will see what they will receive
- Customers can view the menu from anywhere, and build their plate from several.
- KabaQ allows you to create reports and analysis of your customers’ orders, so you can improve your business
Everything you can do with KabaQ
The advantage of using KabaQ for an augmented reality menu is that you can get many more benefits than just a different menu. The application is extremely useful and it is well worth trying it as soon as you can.
These are the things you can do with this app ..
1. Banners en 3D
To give more life to your web page and that there the menu is not so boring compared to the virtual one in your menu, you can generate images and 3D banners to display them on the web, we leave you here an example link: https: // sketchfab.com/models/9bec8cb9f4524b62980f5324dfc863b4
2. Storytelling
Do you know what crystal Coke was like in 1985? Maybe yes, but not many clients, because they were children. The same happens with your business and your food. You can present in virtual reality the history of your business, yourself, and your menu.
3. Improve the presentations for your catering
Imagine that you make cakes for weddings or communions. Usually you will offer your future clients a catalog of cakes and portions of them for them to try.
With KabaQ, your client can see the cake in real size, with the appearance of your cakes, and the portions will complete the experience when tasting them.
You can use this whatever the product you offer. Put a twist on the way you present your menu.