Men Expert Barber Club – new grooming line L’Oréal Paris

And now – a useful article for those whose boyfriend has grown a beard or plans to do so in the near future. After all, for the care of facial hair, special cosmetics are needed. And one tool is not enough.

Cosmetics for grooming Barber Club

If you suddenly don’t know yet, then grooming is called barber and hairdressing services for men: haircut, hair styling, as well as shaving, beard and mustache care. This term came – now it will be unexpected – from the field of pet care.

Grooming was originally called the behavior of animals and birds, aimed at cleansing the body from head to tail. So don’t be surprised to see the word “grooming” on both the barbershop sign and the ad for a dog grooming salon. It’s just that these concepts are close relatives.

By the way, about barbershops. Have you noticed that men have embraced the fashion to grow a beard? As they themselves admit, firstly, it is beautiful: girls consider a three-day stubble to be sexy. Secondly, it is also convenient. In fact, men hate shaving:

  • it injures the skin, breaking the protective hydrolipid mantle;

  • leads to dryness and sensitivity of the skin, and sometimes acne, which occurs precisely after shaving.

As a result, some prefer to shave, but choose soft products for skin care before, during and after shaving. Others refuse to shave and grow a beard. Which also needs proper care.

Unlike the bearded men of the hippie era, modern hipsters treat their beards with awe. That is why many barbershops are now opening in Russian cities.

According to studies, their number in our country has increased:

  • in Moscow – 3 times;

  • in St. Petersburg – 2,6 times;

  • in the 14 largest cities of Russia – 2,5 times.

The most “saturated” city with barbershops is Volgograd (per capita of the male population).

In addition, the number of queries related to men’s personal care, including beards and mustaches, has increased significantly in search engines. Because a daily visit to the barber is a pleasure that requires money and time.

It became clear that it was time to mass-produce special cosmetics for grooming. And of course, L’Oréal Paris – an expert in the field of men’s care – could not help but respond to such a request of time. This is how the Men Expert Barber Club appeared – a line that has everything you need to make your beard look its best.
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Features of composition

Cedar oil nourishes and adds fragrance © L’Oréal Paris

The main protagonist of this line is cedar oil. By the way, it is also used in perfumery to create men’s fragrances.

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Overview of the Men Expert Barber Club line

3-in-1 cleansing gel for hair, face & beard

Universal product for gentle cleansing of the skin of the face, beard and hair, which can be used directly in the shower. What does he do besides cleansing? Eliminates odors, softens facial hair and skin.

Oil for a long beard

Women know that long hair needs to be oiled regularly to keep it looking decent and behaving appropriately. It’s time for men to join this culture. The best way is to use this tool. The oil will not leave a feeling of greasiness, it will give silkiness, softness and a well-groomed appearance to the beard. It also hydrates and soothes the skin.

Cream-gel for a short beard

This tool is useful for those who grow a beard, but are experiencing serious discomfort due to growing stubble: the skin begins to itch so unbearably that the hand reaches for the razor. Stop. Take better this cream-gel – it will moisturize the skin and relieve discomfort.

Styling cream for beard and medium hold hair

The hair on the beard, as well as on the head, should behave calmly and not bristle. They can be brought under control with a styling cream that will take care of keeping their shape.

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Rules for the use of funds

Cleansing – care – styling. These three simple steps are enough for systematic beard care.

The main thing is to take care of her regularly and use the means created specifically for this purpose. Now you know exactly what.

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