One of the most effective ways to make money on the Web is the so-called contextual advertising, in which the content of an advertisement is related to the content of the page on which it is placed. The system looks harmless and even attractive, until it comes to e-mail …
One of the most effective ways to make money on the Web is the so-called contextual advertising, in which the content of an advertisement is related to the content of the page on which it is placed. This is how the leader of the Livejournal.com blog movement, as well as search giants like Yandex and Google, earn their capital. The system looks harmless and even attractive (it frees us from deliberately superfluous advertising that does not correspond to our interests), until it comes to e-mail: in order to place an ad next to your letter, the robot must at least catch a glimpse of it and fix the IP address. your computer address. Is there a guarantee that everything read will remain between him and you?.. So far, there are no mechanisms to reliably control this process, which means that the anonymity and confidentiality of Internet correspondence may soon be in jeopardy.