American Martha Barletta is perhaps the first marketing specialist who noticed a global change in the economic role of women in society.
American Martha Barletta is perhaps the first marketing specialist who noticed a global change in the economic role of women in society. The positions of women and men in the labor market are almost equal, and decisions on spending 85% of the family budget are made by women. Meanwhile, marketing is still dominated by the male consumption model. Using a huge amount of statistical data and scientific research, the author describes the differences in the economic behavior of men and women, debunks myths and offers a new perspective on gender marketing.
Top, 288 p.