The name of the drink is associated with the method of determining the quality of vodka in the old days. After distillation, several measures of “bread wine,” as vodka was previously called, were set on fire, and the alcohol content in the product was determined from the amount of water remaining after the alcohol burned out.
Historical reference. Initially, the trademark belonged to the Soyuz-Victan company, well-known at the beginning of the century, but in 2009 it went bankrupt and its brands were acquired by an investment firm from Luxembourg, Eastern Beverage Company, and vodka was produced in Ukraine. Now the trademark belongs to the Russian Vodka Holding group of companies established in 2014. And on the Mernaya label, various licensed manufacturers can be identified, from Kristall-Lefortovo to Gosspirtkontrol LLC.
In the case of the holding, there are well-known trademarks “On birch trees”, “Medoff”, “Soyuz-Victan”. In terms of alcohol sales in 2017 on the Russian market, RVH Group ranked sixth. General Director Viktor Zlotnitsky is confident that there are only a few companies with such opportunities on the market, and in 2018 PBX will take a place in the top five alcohol leaders in Russia – there are all the necessary resources for this.
Types of vodka “Mernaya”
Mernaya “On milk” (40%). Soft vodka with a traditional strength is purified in an unusual way in the modern world – with the help of milk. Light vodka aroma and classic taste. Served at the table chilled to + 7-8 ° С. It goes well with Russian cuisine, with spicy appetizers, pickles, meat and fish delicacies. The drink became the winner in the category “Best Quality” at ProdExpo-2012.
Marnaya “Tradition” (40%). A classic drink refined with silver filters. Neutral aroma and mild taste make it possible to use vodka as an ingredient for alcoholic cocktails. It is served chilled to +6-7 °C. It is combined with dishes of Russian and European cuisine.
Marnaya “Feast” (40%). Light rye aroma and taste with a touch of rye bread are the result of the preparation of spirits from mash on breadcrumbs. Chilled to +6-7 °C, vodka is served with all traditional Russian dishes, it is combined with vegetable and fish snacks.
Marnaya “Domashnaya” (40%). At first glance, vodka resembles classic moonshine – slightly cloudy with smoky-gray hues. The effect is created with the help of honey, wheat infusion and wine alcohol. The taste of the drink is mild, and the aroma is reminiscent of a crust of freshly baked bread. Pre-cooled to +6-8 °C, it can be served with all dishes – meat, vegetable or fish.
