On January 22, LG Electronics and Eldorado reunited and launched new social initiatives in 2014: they held a Donor Day in Sochi. The action took place at the blood transfusion station No. 7 of the Ministry of Health of the Krasnodar Territory, which in 2012 celebrated its 70th anniversary. The donor action was attended by caring employees of “Eldorado” and residents of the city. This event was supported by the Russian figure skater, and currently figure skating coach Maria Butyrskaya. “I am delighted to take over the donation baton and become LG’s ambassador for good deeds in Sochi ahead of the most important sporting events of 2014. Becoming a blood donor is a small step for everyone. But together we are becoming a great force that changes life in Russia for the better! ” – Maria Butyrskaya told the participants of the donor campaign.
Also, the first donor campaign for LG in 2014 was attended by the President of LG Electronics in Russia, Mr. Dahun Song: “We are starting our new donor year from the day of the donor in Sochi. During all four and a half years of the implementation of our project, we do not stop at what has been achieved and tirelessly expand the geography of donor initiatives for the benefit of Russian society. We are glad that today in our aspirations we were again supported by an irreplaceable partner not only in business, but also in social initiatives – the Eldorado company.
LG’s donor campaign with the largest business partner became the 19th in a row and continued cooperation, which was launched more than three years ago. In 2011, at the LG reporting press conference on corporate social responsibility and promoting the idea of corporate volunteering, it was for the first time announced that Eldorado had joined donor initiatives. The first stage of cooperation was the holding of annual donor campaigns in the central office of Eldorado in Moscow. In 2012, the company “Eldorado” for the first time became a participant in the large-scale all-Russian donor project “Train of innovations and good deeds”, which took place in eight cities of Russia. Eldorado employees from the cities of Saransk, Ulyanovsk, Kazan, Samara, Saratov, Volgograd, Sochi and Voronezh made their personal contribution to the noble cause of donation, becoming participants in the Russian record for the longest donor relay race (4285 kilometers). In 2013, the Eldorado company became a participant in another LG donor initiative – the Technology of Good marathon, which took place along the Kama and Volga rivers, thanks to which such cities as Perm, Nizhnekamsk, Kazan, Ulyanovsk, Samara, Saratov, joined the geography of corporate donation. Volgograd, Astrakhan. Famous Russian athletes have joined numerous donors of two leading Russian companies.
Within the framework of its social responsibility policy, LG Electronics has spent for four and a half years in partnership with the Ministry of Health of Russia and the FMBA of Russia 56 Donor Days in Russia, continuing to expand the geography of the Corporate Volunteering in the Field of Donation project.