If the coach does not understand the peculiarities of men’s and women’s training, he will not succeed as a coach. Men’s and women’s trainings differ both in subject matter and in style.
Even the topic “money”, which is relevant in itself both there and there, has its own specifics: men are more interested in how to earn money, women are more interested in how to receive money: from men or from the Universe.
Women’s trainings — of course, these are, first of all, trainings on topics that are relevant specifically for women. This is the whole theme of relationships, especially family relationships. This is the theme of emotions, states and moods. It is a theme of love, loneliness and sexuality. Necessarily — health, beauty, makeup, lose weight and cooking.
However, women’s trainings are not just trainings on topics relevant to women, it is also a special style. Namely:
- soft, warm, comfortable.
- lots of water and chat together. Be sure to share experiences.
- a bit of mysticism and magic,
- talking about feelings. It is very desirable to be afraid, cry, then hope and finally relax.
- basically all to sit and talk, but a good and soft body, especially if there is an opportunity to be the center of attention.
If the training is mixed, where both men and women are at the same time, then women usually tune in to the masculine — reasonable and business — style without difficulty and protests. If the training (and especially the webinar) is for a purely female audience, then three things are required for a successful presentation of the topic: PRIMITIVE, JEWELRY AND ESOTERICS.
PRIMITIVE. If the coach speaks only to the point, only the main thing, clearly, harshly and briefly, when you need to think carefully and quickly understand — no, this does not captivate the female audience. The female audience is disposed to something else: to simply and completely simply, many times and with a bunch of small details, to see everything directly, to feel and experience it, in order to be inspired!
DECORATIONS. Everything should be bright and beautiful, fun and emotional, you need a lot of color illustrations in a children’s style, balls and bows. The speech should be decorated, the room should be decorated, the trainer should be beautiful himself and, most importantly, and best of all, when the girls themselves become beautiful at a training or webinar!
ESOTERICS. Logic and realism easily retreat before wonderful fairy tales and faith in the Higher Powers. “Give a request to the Universe, it will help us!”
Do women in this state love creativity? Yes, but different than men. Men appreciate creativity, which allows them to do something fundamentally new, or the same, but faster and better. And women want to do the same as before, but more exciting and entertaining. Sew on a frill!
Questions: smarter they can not? — Who is like. Most — can … Still can. Another thing is more important: do they want to be smarter? — Most, unfortunately, do not want to: they were taught that the Fools have a better life.
How to reverse this trend? And is it possible? Write, colleagues …