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The Swiss company Nestlé has made an important advance in the field of online sales by presenting the new campaign of its Maggi brand opening a restaurant at home.
Years ago it was coffee, and more specifically Nespresso, which revolutionized the sector of the distribution of coffee in capsules, and now it is the turn of the Teach about sauces and purees, which has entered the field of dehydrated instant pasta to give content to this eCommerce project.
The project started a short month ago and during its launch campaign the Pasta Oriental Express he relied on a very interesting online marketing strategy.
The online restaurant at home, has relied on the entire ecosystem of Social Networks created by the brand, to give virality to its opening, creating very innovative actions, such as the photography campaign with the distributor of the products purchased on the web portal, and its subsequent “share” on social media, in order to benefit from its free delivery.
The very Miyaggi, will be one of those in charge of giving real content to the staging that is not only an original action, but its media impact has been highly valued by consumers.
Orders are made through the site www.maggi.es/oriental and as we have previously mentioned, during the month of November trips to homes were free, but from this month on the web announces the times and dates in which they are they can process.
Success or lack of reception
That is the question that only the heirs of D. Julius Maggi will be able to reveal to us in the next few dates. What has no doubt, is that the campaign has been really original, media and a rising value for the promotion of the product.
The image of the company has been strengthened and surely also the products that we find on the supermarket shelves.
At the moment that gives us the memory of the ingenious deliveries, the presentation videos of the panda “Manta Bear”, from the Geisha “Yin Yang”, the Ninja “Ninchaku” or from the Master “Myaggi” himself (with 2gg).
The project is Maggi’s first online foray into the launch of a product, specifically oriental pasta noodles in chicken, curry or beef flavors, which supports and collaborates in the launch of its profile in Twitter @MaggiOriental
If Julius raised his head he would surely be surprised, but who knows, the true business promoters in those postwar years had almost the same desire and creative capacity as the architects of such an original campaign.
Good luck to #OrientalExpress, but please don’t ever leave us our 80s film icon “el Sensei Miyagi“.