PSYchology

You don’t have to make huge sacrifices to get the job done. Success can be achieved only by setting priorities correctly.

British entrepreneurs Martin Biaugo and Jordan Milne, founders of the Rainmaiking startup factory, thought about how successful businessmen build their lives today. It turned out that hard labor 24 hours a day without holidays and days off with the family is not at all among their priorities. On the contrary, the heroes of their book leave a lot of time for themselves, actively travel and are not going to make heavy sacrifices in the name of a successful career. All this is quite real, according to Byaugo and Milne. You just need to rebuild your life: give up unnecessary activities like watching the news, focus on what you really want, connect with those who inspire, learn to think simply and clearly. There are also exotic tips: for example, “have a baby for fun,” that is, try to treat an important matter for you as carefully as if it were your own child. By the way, among the role models (or rather, study) selected in the book, there are also Russians — an Internet publisher, head of the Netology online education center Maxim Spiridonov and IT developer and investor Nikolai Mikhailovsky, creator of the Aport.ru search engine.

Alpina Publisher, 243 p.

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