Lossless: an innovation for men against hair loss

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Women love attractive and confident men. And men like not to spend a lot of time on self-care and quickly see the result. Now it is possible with the new Head & Shoulders collection against hair loss, designed especially for men. The effect is achieved immediately and lasts during use: the hair becomes thicker, and the owner gets a boost of confidence and attractiveness.

90% of dermatologists are convinced that hair can only be strong and healthy if the scalp is in good condition. Moreover, more than half of men all over the world suffer from dandruff, and sooner or later almost every representative of the stronger sex faces the problem of hair loss and reduction in hair density. The solution to the problem was presented by the Head & Shoulders brand: the brand experts created an innovation designed specifically for men. The collection includes two products – shampoo and conditioner 2 in 1 and toner. When used together, they protect against dandruff, instantly strengthen hair and prevent problems from recurring.

The shampoo contains the patented AktiZinc technology to fight dandruff and components for deep cleansing of the hair. The tonic formula is based on a triple active complex – a special combination of panthenol, niacinamide and caffeine. The ingredients enhance the barrier function of the scalp, improve blood microcirculation and strengthen the hair. For an effective result, it is enough to apply the toner to the hair and scalp once a day.

To clearly demonstrate the action of the novelty, the creative director of Head & Shoulders, international stylist Peter Lux has created a series of seven male looks for every day of the week and for any occasion – from an interview and a family dinner to a club party.

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