The world leader in confectionery and chewing gum, Wm.Wrigley Jr. Co. signed a contract with cosmetics firm Lotta Luv to produce lip balms and lip gloss flavored with the famous Wrigley records (Juicy Fruit, Doublemint, Big Red, Winterfresh and Spearmint).
The new lip balm series will go on sale this fall. This innovation is one of a series that Wrigley has taken to boost its sales. Another innovative step was the change in the form of release of the already become classics of Wrigley records.
In addition, this year Wrigley merged with Mars, America’s largest chocolate company. So the two world brands promise to soon delight customers with original novelties.
A source:
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