The face of one of the brightest and most anticipated fragrances from Lancôme – the new women’s line Magnifique, which will go on sale all over the world in September this year, is the American star Anne Hatway, known for the films The Devil Wears Prada and Brokeback Mountain. Lancôme’s advertising campaign featuring the actress has been unveiled the other day.
Here is what Anne Odile Roujol, President of Lancôme International says about Anne Odile Roujol: “Anne Hatway is an airy, disarmingly feminine, elegant, stunningly lively and at the same time strong and independent heroine of our time. Therefore, it is not at all strange that for us she became the personification of the new fragrance Magnifique, which reflects all the magical power of absolute feminine power, undisguised passion, emphasizes the natural luxury of being a Woman. “