According to statistics in Italy, more than 60% of sambuca consumers are men. But in Russia, men prefer more “serious” drinks. Therefore, the creators of Lamonica sambuca, focusing on the passions of the female audience, endowed the liquor with a surprisingly soft and harmonious taste. Today this drink is exported to 30 countries.
Sambuca Lamonica is a colorless transparent liquor with a strength of 42% with a rich anise aroma and a mild sweet taste, in which alcohol bitterness is completely absent.
The recipe was created by specialists from the American company AvantGrand Spirits LLC. The peculiarity of the drink is in the original combination of natural extracts of two types of anise: star and green. The liqueur is produced on the basis of grain alcohol of the “Lux” class.
Historical reference. Over the two decades of its existence, the Ladoga company has become one of the world’s largest alcohol producers. It all started in 1995 with the intention of several Russian businessmen to import high-quality imported alcoholic beverages of well-known brands. However, already in 1997, the company built its own distillery in St. Petersburg with an area of 3,6 hectares.
At first, the company produced only vodka, but a few years later the management signed a contract with the famous company Molinari and began production of the most popular sambuca in the world – Molinari Extra. This liquor, of course, simply could not fail to please Russian consumers.
Ladoga continued to develop success and entered the international level: it acquired the famous Czech company Fruco Schulz, several old French and Spanish brands of wine and cognac, and vineyards in France. The company launched the production of premium alcoholic beverages and opened the Sommelier School.
In 2008, when the company was already producing about 100 different brands of alcohol, its president Veniamin Grabar (owner of 40% of the shares) officially announced that Ladoga intends to launch a new line of liqueurs, plans to quickly increase their production to 100 bottles per a year and occupy at least 000% of the Russian liqueur market. Even colleagues considered this venture almost a gamble: at that time, almost half of the mentioned market fell to the share of the international giant Diageo, which seemed unthinkable for a domestic company to compete with.
In Russia, liqueurs are traditionally considered women’s drinks. Many alcohol producers frankly admit that this market segment is absolutely hopeless for them. But V. Grabar in an interview calls the liquor market complex, but interesting and profitable.
Soon “Ladoga” mastered the production of sambuca “Lamonika”. Due to the high quality and attractive price (much lower than that of imported analogues), the drink is popular.