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Nocilla has made a new launch with packaging inspired by Alejandro Sanz’s musical themes
Our cream of Caco with hazelnuts, more international, the Nocilla, has once again collaborated with the service company Directia, the logistics operator of the Mediapost Group in Spain, to launch a new collection of glasses and containers on the market.
Its milk, cocoa, hazelnuts and sugar, will begin to rest on the glass glasses seri grafió with various colors and motifs that recall the lyrics of the songs of the singer Alejandro Sanz.
The new containers will be available very soon within the sales channel of food establishments and department stores in a new display rack developed by Directia to give the product an excellent presence and, above all, visibility and harmony.
The importance of these advertising media lies in that they allow you to maximize visibility by highlighting the differential value of the product, provide the brand with more visual space in the supermarket and inform customers about the new campaign.
The new Nocilla glasses
The kits contain the four glasses that make up the collection, and are accompanied by a USB in the form of a microphone that contains visual information about the promotion.
Each of the glasses highlights a key phrase from four of Alejandro Sanz’s best-known songs:
- Broken heart .
- If you look at me.
- My loneliness and I.
- Captain Plug.
Enjoy all the rhythm and feeling of one of our best singers with the new collection of glasses by Alejandro Sanz and let yourself be seduced by his mythical songs by enjoying the unctuous taste of Nocilla.
This is a new sample of the firm mission of the company idyll foods, to promote the consumption of its products with attractive packaging and above all by generating collectible and usable items once the product that was housed inside has been finished, in a clear commitment to sustainability.