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L’Oréal Professionnel is one of the most popular brands of cosmetics designed to protect and restore hair. The name of the company comes from the French words l’or and l’aureole, which literally means “gold” and “halo” respectively.
More than a hundred years of work for the result
For the first time, the founders of L’oreal were puzzled by the issue of releasing innovative hair dye formulas at that time back in 1907. It was then, under the leadership of Eugene Schueller, that the trademark specialists were able to obtain a patent for two of their developments at once under the names Noir et Or and L’Aureale.
The idea made a real sensation, since all the analogues presented in that era on the hair dye market were not particularly natural. Their problem lay in the composition, including mineral salts or henna extract. Although the result pleased with the desired color, it looked very unnatural, which immediately caught the eye.
Just two years after the debut, the enterprising enthusiast was able to simply create the “French Safe Hair Color Company” from his cramped two-room apartment. It is the cradle and progenitor of today’s brand.
Under this name, the brand functioned until 1939, after which the name L’oreal was forever assigned to it. Even then, product reviews from consumers with different needs began to come from many cities in France.
And if it was immediately believed that hair dye was the prerogative of ladies of easy virtue, as was customary at the beginning of the last era, then later the situation changed dramatically. The marketing department decided to bet on painting over gray hair, which resets almost any woman a few years.
Things went especially well when Mr. Schueller was able to promote his own coloring tonics in the hairdressers of Paris. A little later, the enthusiast begins to promote a campaign for the sale of branded paints throughout France, inviting everyone to visit a special dyeing school he personally created.
Just at this stage, the creator of the brand comes up with the idea that its success will largely depend on the favor of hairdressers from famous beauty salons. Since then, the cooperation between the company and representatives of salon hair care has only grown rapidly over the years.
One of the most rapid rises in the industry for L’Oreal was the end of the First World War. The fact that women no longer want to be locked up at home played into the hands, they learn to take care of themselves and love themselves, regardless of social status.
Paints, which help every representative of the weaker sex to emphasize their beauty on a date or at work, began to spread rapidly far beyond the borders of the Motherland. So, already in 1910, Italian women of fashion were able to appreciate their advantages in practice.
The next were the inhabitants of Austria, to whom the wave reached a year later. And in Holland, the boom in branded products began in 1913. Following these countries, Canada, America, England, Russia and Brazil joined the L’Oreal fan club.
A new step towards a bright future was the fashion for short haircuts with permanent waves, for which the unsurpassed Coco Chanel should be thanked. But such a seemingly simple hairstyle required the mandatory use of electric curlers and dryers, which could not be achieved at home. The queues at the hairdressers are getting huge.
To ease the burden on hairdressers, in 1945 the company’s management released a special cold permanent, which consisted of two components:
- active oxidizing agent;
- retainer.
The result pleased with natural curly hair.
Ten years later, screen stars like Marilyn Monroe and Bridget Bordeaux became role models for millions of women around the world. To bring closer their desire to look as stylish as their favorite idols, the plant’s experts launched the Colorelle line. This is a special shampoo with a tint effect.
In 1960, a revolutionary tool was introduced to the general public – hairspray, which could be purchased by any buyer who needed daily hair styling. Simultaneously with varnish, the world saw another valuable acquisition for those who strive to look beautiful every day – resistant paint-shampoo.
Almost twenty years after that, it took researchers to develop a new ionène-G molecule. Her main task was to carefully color each hair with the ability to protect its delicate structure from further damage by aggressive components.
1990 pleased all lovers of naturalness with a novelty in the assortment. This is a durable paint that would repeat the natural tone. And four years later, the developers managed to synthesize another unique molecule of its kind. The strength of Ceramide R lies in the ability to not only protect the hair, but also to take care of their restoration at the molecular level.
Assortment of the Parisian hairdressing house
Although the L’Oréal Professionnel offshoot is considered the premium division of the parent company, many non-salon consumers purchase the brand’s home care products.
The most sought-after high-performance brand products include the following categories:
- Serioxyl intra Sylane;
- Absolute repair lipidium;
- Expert Series;
- Muthic oil;
- Tecni arts liss contol.
Solutions with designations such as Silver, Steampod, Inoa supreme, Gloss color on the packaging are in no less demand. All of them are aimed at helping the buyer look more impressive.
In addition to the classic division according to branded series, the plant’s experts sorted the existing assortment according to the needs of the client. So it turned out to create whole sets aimed at working purely with:
- unruly hair;
- dry and weakened hair;
- all types of hair.
Separately, the laboratory of the research center has worked to create a collection of proposals for problematic scalp and hair that has already been dyed. The segments are complemented by standard filtering like hair assistants:
- thin;
- damaged;
- normal;
- naughty.
Moreover, for damaged hair, there are two divisions: normal and for cases of deformation due to exposure to ultraviolet radiation.
In addition to the basic care, the factory took care of the additional care, where primers and special serums, creams, masks, and shampoos break all records of popularity. In salon conditions, masters prefer to choose:
- smoothing cream;
- styler;
- washable care;
- sprays;
- shampoos without sulfates;
- shine oil.
All of these tools can be combined with each other if necessary.
Transparent procurement of raw materials
In order to protect all its customers, the company’s specialists have connected to the Solidarity Sourcing system of conscientious procurement, which was launched in 2010. With its help, the process of global procurement of all ingredients for the company’s formulations is carried out according to the principles of fair trade.
Thanks to this cooperation scheme, L’Oréal was able to fight biological piracy, as well as show the social independence of local communities and purchase only proven raw materials in the right quantities.
Product safety is a priority
After Eugène Schueller founded the progenitor of the modern brand in 1909, quality standards have changed dramatically. But what then, that today the management strictly followed the prescribed instructions regarding the assessment of the safety of manufactured products, both in general and ingredients in particular.
A scientific approach was taken as the basis for control, which is designed to develop knowledge in the field of toxicology. An equally important role is played by predictive assessment, due to which it is possible to build reliable predictions regarding possible side effects and positive effects on the body.
The team developed the algorithm back in 2011 and has been actively using it ever since to achieve the intended results.
Also in the treasury of L’Oréal scientific developments are:
- tissue engineering;
- modeling;
- visualization;
- deciphering the human genome.
Through the Responsible Innovation Program, developers have been able to conduct evaluation activities without additional animal testing. Ahead of its time, the laboratory structure of the brand stopped using animals in its analyzes back in 1989, which earned it lively approval from regular customers.
In the near future, the center’s researchers plan to test the effectiveness of the products in a clinical setting by eliminating human tissue sampling.
Global cooperation and environmental awareness
The management of L’Oréal Professionnel welcomes cooperation with various beauty salons and fashion houses. This allowed the brand to achieve high levels of popularity among professional stylists and hairdressers.
Thanks to the same friendliness towards its exclusive clients, the brand became in 2012 the official partner of the Paris Fashion Week. Such a long-term cooperation has benefited the image of the elite division of the brand.
In addition to caring about reputation, the creators are actively working to ensure that the company’s work meets the requirements for environmental conservation. Thus, in 1995, an ecotoxicological laboratory joined the company’s holdings, aimed at measuring and modeling the potential impact of products on ecosystems, as well as biological diversity.
The next step was the introduction of the principle of green chemistry, aimed at the synthesis of ingredients. And already in 2006, all raw materials entering the plant are separately checked according to environmental indicators.
The packaging design department has worked no less seriously in matters of environmental support, fitting it to the “eco” standards. With this breakthrough, it was possible to achieve a reduction in the negative impact of products on nature throughout the entire period of operation of the funds.
The choice is always for the best
L’Oréal Advanced Research laboratories operate on the basis of the latest technological discoveries, which allows the company to promote new high quality services in the beauty industry.
One of the most important points regarding the safety of the supplied products is the acquired knowledge in the field of human skin reconstruction. Experiments on a given part have been going on for almost three decades.
After receiving laboratory samples, the expert team first reproduces the structure, and then imitates the conditions for using the tool that is being prepared for implementation.
All this takes place within the walls of the forecasting center near French Lyon. Here, specialists annually produce approximately 130 sets of reconstructed tissue, which are later sent as a basis for further experiments.
Where can you buy branded products?
Butek online pharmacy
The products of the French manufacturer of cosmetics for hair and scalp are widely represented on the pages of the virtual catalog of the online pharmacy Butek.
Here, everyone can find a shampoo suitable for their hair type, or a special remedy with an emphasis on treating a specific problem, such as a damaged structure. There are other products of the brand in the catalog: facial care and makeup removers.
Internet pharmacy wer.ru
If you need to find well-known brand skin care products for men, then the Wer.ru online pharmacy will help you.
The special structure of the product, which is both creamy and mousse-like, is suitable for frequent use. And the composition, which is designed specifically for those representatives of the stronger sex who have sensitive skin, will not irritate its surface. You can find it on the virtual showcase of an online pharmacy.
Online Pharmacy 36,6
Online Pharmacy 36,6 offers L’Oréal hair care products that are renowned for their effectiveness. Funds are structured according to the pricing policy and the active substance, which greatly simplifies the catalog search for those who know exactly what they need.
Also, for each presented shampoo, there is detailed information from the manufacturer on the individual product page.