In order not to be unfounded with such statements, representatives of the brand have already taken a number of steps within the framework of familiar events from the world of fashion.
So, on October 1, 2017, L’Oréal Paris, with the support of the City Hall of Paris and the Federation of Haute Couture and Ready-to-Wear, turned the Champs Elysees into a fashion catwalk. More than 500 guests and thousands of spectators saw the unique Le Défilé fashion show from L’Oréal Paris. Featuring live streaming on the brand’s YouTuBe channel. L’Oréal Paris turned the fashion show into a world show, with a front row ticket available to everyone.
The international ambassadors of L’Oreal Paris and the world’s leading top models have proven that beauty is available to everyone. Doutzen Croesus and Jane Fonda, Bianca Balti and Helen Mirren, Cheryl Cole and Winnie Harlow, and other dazzling women walked the catwalk with fashion influencers, celebrating the diversity of beauty with L’Oreal Paris.