KMZero water turns consumers into heroes with a positive impact on the hospitality sector

Agua KMZero presents at HIP the new slogan “I am Zero Hero” to promote sustainability, supporting the hospitality industry in this difficult year with hopeful proposals.

“I am Zero Hero” is the slogan that will be proclaimed at the innovation event for the Horeca sector that will take place from today 22 to 24 March.

KMZero water turns consumers into heroes for three days, in which they will try to bring the hospitality industry closer to sustainability, remembering our responsibility to the planet.

Sometimes we forget that the earth does not have infinite natural resources. One of the main objectives of Agua KMZero is to be the generation that consumes water without generating waste.

In the last ten years, more plastic has been generated than in the entire history of mankind. 50% ends up in landfills and is never recycled. In addition, it is estimated that some 3.500 million plastic bottles are consumed per year in Spain alone.

Single-use containers have to come to an end. To do this, we must start knowing that what we discard does not disappear, but ends up in places affecting people in worse conditions than ours. As well as, understand and become aware that these wastes seriously damage the ecosystem and living beings, even to the point of ending life as we know it.

Reuse, Fill and Reduce

The Agua KMZero team has it clear: we must carry out the reuse of the materials with which it is packaged, the filling of the containers for later use and thus reduce the consumption of plastic.

Opting for glass in the premises is a start, stopping using plastic bottles is a step towards change:

• ZERO plastics
• ZERO footprint
• ZERO emissions
• ZERO waste.

After winning the Leader in Sustainability award (2019), young entrepreneurs go one step further and revolutionize the population. How?

Iván Bergés, co-founder of Agua KMZero details it in his words:

“Promoting small positive impacts that together represent a great force for change”

This 2021, the gastronomic congress HIP (Hospitality Innovation Planet) It will become the meeting point to promote the recovery of the hotel industry.

That is when Agua KMZero comes into play with a clear objective: to support the hospitality sector more than ever in this complicated year with more than expected proposals.