Brad Pitt teamed up with American cosmetics brand Kiehl’s to create XNUMX% sustainable cosmetics. The fruit of their collaboration is a new line of body lotions – Aloe Vera Biodegradable Liquid Body Cleanser.
Environmentally friendly products
It will not be superfluous to note that the phrase “environmentally friendly” refers not only to the content, but also to the packaging. True, Pitt himself categorically refused to participate in an advertising campaign for the lotion. Only his signature will appear on the box.
All proceeds from the sale of the lotion ($ 16.95 per bottle) will go to JPF Eco Systems, a charitable foundation created by Kiehl’s and Brad. It is expected that at least a million dollars will be earned in this way. All of them will go to solving environmental problems.
Based on materials
.