Kate Moss is not a classic beauty. Yes, and a beauty in general, too. However, for 20 years she has remained one of the most successful models and a recognized style icon. Of the latest achievements – a contract with Kerastase. What’s the secret?
In the half-century history of the Kérastase brand, its products have never been represented by a famous person. Celebrities rarely appear in commercials for professional brands. However, this year Kérastase has decided to invite top model Kate Moss to become the face of the new Couture Styling line. Why such a change of course, what attracted representatives of the brand to a 39-year-old star with an ambiguous reputation? “We are convinced that beauty is about personality and not about trends, skin color, age or waistline,” explains Vincent Nida, International Director of Kérastase. “Kate Moss is unlike anyone else, only her self-sufficiency allowed her to become a recognized style icon.” In addition, today Kate Moss has noticeably settled down. Hot parties were replaced by quiet family dinners with her husband and 11-year-old daughter. Kate creates clothes, fragrances, leads a healthy lifestyle. This new image is in perfect harmony with the values of Kérastase.
About daughter. “Lila Grace is the little me. The same blond tomboy. If she decides to become a model, I won’t mind. But for now, my daughter is very shy and hates being photographed.”
About the Internet. “I don’t understand social media. Live communication is much more pleasant. True, I am present on Instagram, but it is classified: I have only 25 friends there. And they are really close people.”
About my husband. “He (Jamie Hince, guitarist of The Kills. – Approx. ed.) does not favor the world of fashion and glamour, takes care of his health, is a staunch vegetarian. For more than two years of marriage, I became the most “desperate housewife”. I even learned how to make jam!”
About clothes. “You can almost always put an equal sign between my external image and the inner world. I am not chasing fashion, my favorite things remain in my wardrobe for decades. It’s true, I’m not exaggerating.”
About self care. “I have heard so many recommendations! But I’m sure of one thing: I look best when I’m in a great mood.”
О Kerastase. “What I haven’t advertised, but I’m presenting luxury styling products for the first time. Frankly, there are also personal moments here: the art director of the brand, Luigi Murenu, is a close friend of mine, and I am a longtime fan of Chroma Riche shampoo and mask, Kérastase.”
From the new Couture Styling line, Kérastase, Kate Moss most often uses Spray à Porter to create the effect of “beach” curls: “Add eyeliner, lipstick to this casual styling – and I’m ready to go!”