Almost anyone can develop persuasion skills, according to the author of the book, British psychologist and business consultant James Borg. He invites us to master the basic principles of psychological influence.
Almost anyone can develop persuasion skills, according to the author of the book, British psychologist and business consultant James Borg. He invites us to master the basic principles of psychological influence. This is not about manipulating people: using practical examples, he teaches readers to appeal to the consciousness and critical thinking of the opponent. And he considers one of the main elements of effective persuasion to be trust between the interacting parties.
Pretext, 247 p.