Red Bull boasts of the extraordinary properties of its product in its advertisements. Rather, no one expected wings to grow on it. It turns out, however, that there are people who feel deceived by the manufacturer’s declarations.
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What’s the whole thing about?
American Benjamin Careathers has been a faithful consumer of the Red Bull energy drink since 2002. In his opinion, the ads suggested the extraordinary power of the drink, while all the manufacturer’s declarations were based on the effects of caffeine. It turns out that there is no more to this connection in Red Bull than in a decent cup of coffee.
The American did not notice neither the increase in productivity nor the better concentration after drinking Red Bull, which prompted him to file a lawsuit against the company in 2013. He found the slogan ‘Red Bull will give you wings’ to be false, and advertisements on TV, radio and newspapers as magnifying the wave of fraud.
Producer stand
Red Bull issued a statement to the media in which he denied any misconduct on his part. However, in order to avoid the costs of the trial, he agreed to a settlement, according to which he would pay $ 13 million to the settlement fund. The company will also change its advertising strategy. Americans who have purchased an energy drink in the last few decades will be able to count on $ 10 cash or 2 drinks for free. The costs of the transfer and delivery are borne by Red Bull.
The whole truth about Red Bull
Red Bull is the first energy drink available on the market, a definite tycoon in its industry, which also affects its price. The composition, however, does not differ much from other drinks of this type. Sodium citrate was used as the acidity regulator. The high content of B vitamins (especially B12) is characteristic – 100 ml of the drink is as much as 200% of the recommended daily intake.
The stimulants in this and many other energies are caffeine and taurine. According to many scientists, their action is not more effective than good coffee or tea.
And you think Careathers had grounds for a lawsuit?
The title photo is from: Giovanna Faustini / Foter / CC BY
Photo from text is from: mandyxclear / Foter / CC BY-ND
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